Postgraduate Diploma in Digital Marketing [January 2018]

Digital Marketing Institute (171700-PG-Springboard)
Key Programme Details

Postgraduate Diploma in Digital Marketing

NFQ Level

9 About NFQ

Delivery Method

Online, Distance



ECTS Credits



Marketing & Communications

Skills Area

Marketing, Languages and Communication

General Information

Sean Coyne



01 531 1200


Marina House
11 - 13 Clarence Street
Dun Laoghaire
Co. Dublin


Programme Manager

Important Dates
Application Deadline


Start Date


End Date


About this Course

The Postgraduate Diploma in Digital Marketing.

Digital marketing is one of the few industries where the demand for skilled professionals far exceeds supply. The Postgraduate Diploma in Digital Marketing is designed to shape students into 'in-demand digital professionals', by equipping them with the skills and industry-recognised qualification employers are struggling to find. 88% of our graduates are in Senior or Management positions.

The Postgraduate Diploma in Digital Marketing is a globally-recognised qualification that delivers the framework and tools needed to help students kick start and future-proof their career in a booming digital industry.

This course is validated by industry experts and global digital giants like Google, Microsoft, Facebook, Twitter, Ogilvy and many more. By providing expert review and recommendations on a regular basis, our Industry Advisory Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge to strive in their careers and gain a competitive advantage.

Subject matter experts deliver a series of practical and engaging pre-recorded online lecture videos, available for students to watch at any time on any device. This content is enhanced by up-to-date webinars, lecture notes and practical exercises. Students also have access to their own supportive class network (with a dedicated course tutor) where they can connect with influential lecturers and fellow students.

With a growing digital economy crying out for suitable talent, there are digital vacancies available. Calculate your next move wisely and gain the skills needed to help you become a bullet-proof digital professional.


At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies at boardroom level that will allow you to fast-track your career or business.

You will also gain a fantastic network of Digital Marketing peers made up of your Postgraduate classmates. Our class network system helps you to stay in touch with classmates during your studies allowing you to share experiences, get advice and keep up to date with everyone’s progress.

The Postgraduate Diploma is studied via our dynamic online learning network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources in one place. You can access any of these materials at any time that suits you.

There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will pay off as you become an expert in one of the most sought after skill-sets in the industry today.

“For me, everything from the learning materials to the video lectures complemented my learning experience.” Anna Moldovan, Google

Entry Requirements

Applicants must hold a relevant third level honours degree (minimum second class honours). For example, Marketing, Business, Commerce or a programme with a significant business / marketing component.


Applicants must have significant and relevant work experience (minimum 3 years) in a marketing or business related capacity.

All applicants must demonstrate an interest in and aptitude for digital marketing. As part of the application process, applicants will be required to upload a 1 page document answering the following questions:
1) Why are you applying for the programme?
2) What is your interest in digital marketing?
3) Do you have any relevant experience to support your application?

Applicants should provide a link to their LinkedIn profile (if one exists). Applicants will be required to provide electronic proof of their qualifications such as transcripts. Applicants may be subject to interview.

If English is not their first language, students must have a minimum IELTS level 6.0 or equivalent.

Long Description

The Postgraduate Diploma in Digital Marketing:

The Digital Marketing Institute’s Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today - and tomorrow.

This course will provide you with the digital skills, knowledge and experience necessary to drive your career forward and deliver digital strategy at boardroom level. This is the perfect time for you to gain a digital marketing qualification and future-proof your career with the certification standard in digital marketing.

What will you learn?
The Digital Marketing Institute lecturers have specifically structured the curriculum to help you understand the current trends and best practices in digital marketing. In this highly focused course, you will learn how to leverage these innovative strategies and gain a competitive advantage for your future career prospects.

You will be taught the latest techniques, channels and tools to build and implement best practice digital marketing campaigns at a senior level. The course is assessed through two assignments, which provide you with the opportunity to practice what you have learned and produce a comprehensive digital marketing strategy - invaluable experience for future business / employment prospects.

The syllabus of this course is developed in conjunction with the Digital Marketing Institute's 'Industry Advisory Council'. This council is an industry based working group which defines and validates all the Digital Marketing Institute's content. It is made up of (but not limited to) companies like facebook, Microsoft, Google, LinkedIn, IBM, Twitter, PayPal, Ogilvy, OmniCom, Vodafone, Salesforce and many more.

The Council contributes to the development of our internationally recognised standards by ensuring the consistency of our industry-led programmes. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

What can you expect?
The course is provided online, through practical pre-recorded video lectures and case studies delivered by leading subject-matter-experts. This content is enhanced by lecture notes, practical exercises, student handbooks and additional resources. The students also have access to their own individual portal where they can network with fellow students through forums. We also provide an online Course Tutor to help navigate the course.

Students will complete two 'work-based' assessments in order to receive their accreditation before going on to complete a 12-week work placement segment, in a real working environment.

You will graduate with all the skills you need to develop a first class digital marketing career.

Career Opportunities

In addition to our own activities, the Digital Marketing Institute will also employ the use of an Employability and Work Placement Specialist to assist us here.

The steps we will employ are as follows:

1. Setting Career Goals – Analyse and set clear, achievable goals for job search and career progression
2. CV and Interview Skills – Our team will work with you to build a professional CV and simulate interviews based on experience within the industry
3. Visit a Relevant Company – we aim to visit a company that is engaged in Digital Marketing so you can better understand the functions, roles and activities involved
4. Your Professional Image – our team will help define expectations in the work place and in digital marketing which will help guide you during your work placement and potential employment
5. Career Planning – take a deep dive into the current and future options in Digital Marketing and identify jobs and progression opportunities
6. Effective use of LinkedIn – how to use LinkedIn to create opportunities
7. Work Placement (12 weeks) – our aim is to identify a suitable work placement opportunity that is accessible, and provides a great opportunity to gain experience and a future reference
8. Pro-active Support – we endeavour to promote students to relevant companies (including your host employer for work placement) and provide support through identifying employment opportunities.

Each student will be contacted by email / phone / Class Network at least once a week by the Work Placement Specialist and / or the Digital Marketing Institute over the course of the programme. All participants will be invited to join regular 'Group Career Workshops' (delivered online) covering the steps outlined above and everyone will have one-to-one sessions with the Employability and Work Placement Specialist to map out their individual career opportunities.

Timetable Info

Postgraduate Diploma in Digital Marketing: Start Date is 29th January

Semester 1: 29th January 2018 - 20th April 2018. Assignment 1 25 May 2018.

Semester 2: 28th May 2018 – 3rd August 2018. Assignment 2 due 31st Aug 2018.

Work placement 03rd Sept 2018 – 23rd Nov 2018

Delivery Location

e-Learning / distance learning

Delivery Notes

e-Learning / distance learning

Admissions Contact Details

Sean Coyne


Digital Marketing Institute
Marina House
11-13 Clarence Street
Dun Laoghaire
Co Dublin




RPL Information

Policy on Recognition of Prior Learning (RPL) at the Digital Marketing Institute. Recognition of prior learning at the Digital Marketing Institute encompasses all types of prior learning including:1.Accreditation of Prior Learning (APL) 2.Accreditation of Prior Experiential Learning (APEL) 3.Accreditation of Prior Certified Learning (APCL) 4.Accreditation of Prior Learning and Achievement (APL&A) 5.Recognition of Current Competencies (RCC) 6.Learning of Outside Formal Teaching (LOFT). The RPL shall be used for the following purposes at the Digital Marketing Institute: 1.To enable applicants to gain entry to a DMI programme. 2.To award credits for part of a programme of study. 3.To award exemptions for some programme requirements. Assessment of RPL,s: The process shall be timely, fair and transparent. The process shall be based on evidence provided by the applicant. The process will be equitable, valid and reliable. The decisions will be accountable and transparent. The applicant ALWAYS has the right to appeal. The evidence and rationale on which the decisions are made will be recorded and retained by the D.M.I. Applications for RPL: Applicants must apply for RPL when submitting their application for the programme. No applications for RPL will be considered after the application closing date.

Application Procedures

Due to a high level of interest in the Digital Marketing Institute's Postgraduate Diploma in Digital Marketing and the upcoming Christmas Holidays, we have extended the application deadline to the 12th January (from 15th December as outlined earlier) and will be issuing a second round of offers after Christmas.