Certificate in Digital Marketing (Mornings) [March 2018]

Dublin Business School (BCE07CDM_1F03)
Key Programme Details
Award

QQI Level 7 Special Purpose Award

NFQ Level

7 About NFQ

Delivery Method

Classroom - Daytime

Mode

Part-Time

ECTS Credits

40

Skills Area

Marketing, Languages and Communication

General Information
Contact

Springboard+ Admissions Department

Email

springboard@dbs.ie

Phone

01 4177500

Address

Admissions Office,
Dublin Business School,
13/14 Aungier Street,
Dublin 2.

Important Dates
Application Deadline

30/03/2018

Start Date

20/03/2018

About this Course

Dublin Business School, in conjunction with Springboard+, have developed a part-time Level 7 Special Purpose Award programme leading to a Certificate in Digital Marketing.

Entry Requirements

Holders of a minimum level 6 award on the NFQ OR Applications without this will be considered on the basis of approved prior experience and learning (APEL).

Recognition of Prior Learning (RPL).
Learners may also access this programme on the basis of recognition of prior learning or by assessment of prior experiential learning/informal learning. Such applicants are considered on a case-by-case basis. The process is implemented within the relevant school, by the relevant Head of School/Department or nominee, and is overseen by the Registrar. For this particular programme applicants will be considered on a case by case basis based upon their educational record, work experience and a capacity to successfully participate in the programme.

.

Long Description

150,000 jobs have been predicted to be potentially created in the digital economy by 2020. It is expected to be worth 21.1 billion by 2020 accounting for 10% of GDP. There has been tremendous change taking place in businesses in particular in their e-commerce environment and in their interaction with social media. In order to address and respond to this level of change the Future Skills Requirements Reports across a range of sectors have identified that one of the key future skills needs by function within companies was to have a marketing department with e-commerce and social media skills. This programme is designed to address such a skills gap by providing participants with an applied knowledge of digital marketing.

Upon completion of the programme, participants will have specialised digital marketing skills and competencies that will enable them to pursue employment positions in many fields, including Digital Imaging Manager, Online Database Manager, Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy. Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain.

Programme Content:

- Digital Marketing concepts
- Digital Planning and Management
- Implementing Digital Media
- E-Business

Upon completion of the programme, participants will have specialised digital marketing skills and competencies that will enable them to pursue employment positions in many fields, including Digital Imaging Manager, Online Database Manager, Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy.
Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain.

Typically students will attend classes on two mornings per week for this programme.

Career Opportunities

DBS fully recognises the importance of job readiness to the Springboard participant and has put in place since 2013 an integrated and comprehensive Personal and Professional Development Service titled "Jump Start Your Careers". This intensive programme covers every aspect of the job hunting process and has greatly assisted Springboard participants with their job search activities and preparation for employment. All initiatives under the programme focus on facilitating the transition from higher education to employment.

A suite of careers motivation, self-confidence and job ready workshops will be delivered and timetabled for programme participants. Additional sessions will be scheduled to include:
- CV Preparation, Interview Skills & Techniques & Job searching tools
- One-to-One sessions
- Individual coaching & feedback, Review of experience and progress & Candidate/Employment matching process

Out of hours one-to-one consultations, with evening appointments, will also be offered to programme participants who are unable to attend during the day.

DBS will offer strong assessment processes and feedback tools to assist in one-to-one sessions in training on behavioural competencies style, career match aptitudes that will enhance significantly the career guidance, personal development, employer engagement and interview skills in order to maximise the work placement and employment opportunities. Significant emphasis will be placed on building communication and interpersonal confidence and skills to demonstrate own value to employer. Each participant will have access to a careers coach/mentor to support the candidate/placement matching and placement process with potential employers.
DBS also provides extensive networking opportunities for Springboard students and also liaises with external partners to enhance career progression for its learners. DBS also has extensive engagement with industry and in addition to companies who have pledged interests of placements, it has over 1,150 employers on its database and active engagement with 2,727 DBS Alumni all of whom are being contacted to offer work experience opportunities to Springboard Students.

Timetable Info

Typically students will attend classes on two mornings per week. Course timetables will be available in due course.

Delivery Location

Dublin Business School
13/14 Aungier Street
Dublin 2

Delivery Notes

Campus/Classroom

Admissions Contact Details
Instructor

Admissions Office

Address

Admissions Office,
Dublin Business School,
13/14 Aungier Street,
Dublin 2.

Phone

01 4177500

Email

springboard@dbs.ie

RPL Information

Recognition of Prior Learning (RPL). Learners may also access this programme on the basis of recognition of prior learning or by assessment of prior experiential learning/informal learning. Such applicants are considered on a case-by-case basis. The process is implemented within the relevant school, by the relevant Head of School/Department or nominee, and is overseen by the Registrar. For this particular programme applicants will be considered on a case by case basis based upon their educational record, work experience and a capacity to successfully participate in the programme.

Application Procedures

Apply online via www.springboardcourses.ie