Advanced Certificate in Management Practice
Classroom - Daytime
Business and Entrepreneurship
Nikki BrowneEmail Phone
Irish Times Training,
The Irish Times Building,
24-28 Tara Street,
AWARD Advanced Certificate in Management Practice |
AWARDING BODY Ulster University Business School |
DURATION 18 Weeks
COURSE SCHEDULE Part-time, 1 day a week (Tuesdays) |
LOCATION The Irish Times Building, 24-28 Tara Street, Dublin 2
With a government strategy to support innovative start-ups in place – now is a great time to think about setting up your own business. Have an idea but not sure where to start?
The Entrepreneur’s Programme (leading to an Advanced Certificate in Management Practice) aims to provide participants with the fundamental skills to start their own business. Including modules in Project Management, Social Media, Finance for Start-Ups and more, the programme will assist budding entrepreneurs as they develop from a seedling idea to a fully functioning business, ensuring they have a well thought out and actionable business plan and are equipped with practical and usable skills to enable them to grow their business.
Applicants must hold a minimum Level 5 award. In addition, applicants should ideally have basic computer skills. Applicants without a Level 5 award will be considered on the basis of approved prior experience and learning (APEL).
In addition to the above all applicants must be available to attend classroom lectures for 1 Day per week for 18 weeks.
All participants may be required to submit a letter / statement signed by a Commissioner for Oaths confirming their recent employment history.
The Entrepreneur's Programme aims to provide participants with practical skills and knowledge across a number of areas from finance to social media and from sales and negotiation to project management. The Programme will be delivered by a panel of experienced trainers and industry practitioners and will contain innovative content that is practical and relevant to the start-up community, featuring guest speakers with vast entrepreneurial experience.
There are 13 classroom-based modules as well as course work of three 1,500 word assignments - one of which must be a Company Business Plan.
Module 1: Personal Effectiveness
This module focuses on the individual, their perceived strengths, weaknesses and areas for development. Self-discovery through the use of competency frameworks, a series of self-analysis questionnaires and psychometrics, provides participants with useful insights that will form the basis of their Personal Development Plan (PDP). The PDP will then be utilised throughout the duration of the programme. The self-analysis undertaken in this module centres around the Myers Briggs Type Indicator® instrument offering a powerful set of tools for lifelong growth and development.
Module 2: Design Thinking
This module is designed to help participants to identify unmet customer needs by learning how to run experiments at low cost to test ideas and de-risk upcoming projects through customer centric innovation while focusing on value proposition design. Participants will learn how to engage with customers to discover their frustrations and desires. They will acquire tools to do this in a structured way that will inform their innovation choices. They will gain an entirely new insight into the experience of users who interact with organisations and their products / services, by mapping the entire customer journey from start to finish for specific personas and touch points.
Module 3: Project Management
This module will enable participants to develop the project management and investigative skills required to describe a work-based project or their new business project, analyse it and make recommendations for improvement. In this module participants will specifically work on their own business plans.
Module 4: Business Canvas
This session will introduce the lean canvas business model. The advantage of the lean canvas business model is that it helps the entrepreneur focus on how the elements of his or her business fit together. There is a flow and it is a great way to get things aligned. Because the canvas is on one page, it can also serve as the basis for an elevator pitch.
Module 5: Social Media
In the Social Media module, participants will learn how to leverage their business presence on Social Media platforms to generate more connections, build relationships with customers and boost bottom line profits. They will take an in-depth look at Facebook, Twitter, LinkedIn and other popular social networks, as well as blogging, podcasting, online video and photo sharing. These modules will include case studies of Irish and global businesses already using Social Media effectively to build customer
communities and manage their online brand.
Module 6: SEO
This module will demonstrate how participants can use search engine optimisation and marketing to drive customers to their website, how to improve search engine ranking and how to maximise the conversion of visitors to customers. It will look at how businesses can maintain search engine visibility and continuously improve it using trusted and transparent methods
Module 7: Analytics
This interactive and practical module will help participants to derive useful insights from website analytics. It is designed to help get actionable insights from the traffic to a website, which can then be used to improve website design and optimise traffic. Participants will be able to identify areas that require improvement and to measure the impact of changes implemented.
Module 8: Finance for Start-ups
This module outlines the financial and accounting fundamentals on which a business depends. It will help to put a business on the firmest financial footing possible and will cover topics including Accounting Principles and Financial Reporting, basic Book-Keeping, Profit and Loss Account, Balance Sheet and Cash Flow Statements.
Module 9: Planning Your E-commerce Proposition
Just like off-line stores, each successful ecommerce brand has its own unique character and characteristics based on a compelling customer proposition. Which kind of e-commerce business are you going to be? This module will provide examples and reviews of successful ecommerce brands, how they’ve taken advantage of the internet to grow their online sales through customer engagement, value proposition, business model (e.g. subscription for repeat purchase, pricing etc.)
Module 10: Managing the Marketing Funnel
The module will explore what channels participants can use to reach customers and how a funnel can be built and optimised from raising awareness of a product or service to developing viable leads and converting those leads into sales. Participants will develop an individual marketing draft strategy to grow their profile and revenues with a measurable cost of customer acquisition.
Module 11: Sales and Negotiation
This module will outline best practice in sales and negotiation. Convincing prospective customers, investors and partners is the key task for every business, irrespective of whether the focus is business to consumer or business to business. This module will help participants rethink their approach to selling and pitching, and help to close sales and deals.
Module 12: Presenting Your Best Self
This module is tailored specifically to help entrepreneurs present themselves and their idea. Workshops including portfolio/CV preparation, preparing your LinkedIn Profile, create a 2 minute elevator pitch as well as one-to-one coaching sessions on pitching for funding and presenting your sales pitch.
Module 13: Leadership Practice
The collective performance of leading people in organisations is the primary business driver in today’s complex and competitive environment. High performance organisations recognise the critical importance of leadership and team working to the growth of their business. This module provides an opportunity for business owners to develop their understanding of and practice in effective leadership and team working, through building up an in-depth knowledge of the needs of people they will encounter within their organisation. It provides a conceptual underpinning for individuals whose duties and roles involve supporting and guiding the leadership development of others.
Irish Times Training,
The Irish Times Building,
24-28 Tara Street,