Higher Diploma in Business in Tourism Marketing - WEXFORD CAMPUS

Institute of Technology, Carlow (CW-BXTRM-H)
Key Programme Details
Award

NFQ Level 8

NFQ Level

8 About NFQ

Delivery Method

Classroom - Evening

Mode

Part Time

ECTS Credits

60

Skills Area

Services

General Information
Contact

Olivia Harvey

Email

Springboard@itcarlow.ie

Phone

059 9175280

Address

Institute of Technology Carlow
Kilkenny Road
Carlow

Role

Springboard Administrator

Important Dates
Application Deadline

26/08/2018

Start Date

10/09/2018

End Date

30/06/2019

About this Course

This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry.

Objectives

On completion of the programme, students should be able to:
• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
• Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
• Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.

Entry Requirements

Applicants require an NFQ Level 7/8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow
reserve the right to require applicants to attend for interview to determine their suitability for the
programme.

Long Description

This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more
graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including
e-marketing) and general business.

Career Opportunities

Potential employment opportunities
• Travel Agent
• Customer Service Assistant/Manager
• Supervisor/Team manager
• Tour Manager
• Tourist Guide
• Tourist Information Centre Assistant
• Other tourism related commercial operations.

Timetable Info

1 YEAR — PART-TIME
(2 nights per week 7-10pm with some
Saturdays throughout the year)

Delivery Location

Wexford Campus (IT Carlow)
Summerhill Road
Wexford

Delivery Notes

In class.

Application Procedures

Apply online at www.springboardcourses.ie