Postgradute Diploma in Science in Digital Marketing and Analytics (Limerick) (Limerick - September 22)

Technological University of the Shannon: Midlands Midwest (Limerick-DMA-L9-60)
Key Programme Details
Award

Postgraduate Diploma in Science in Digital Marketing and Analytics (Level 9, 60 ECTS)

NFQ Level

Level 9 About NFQ

Delivery Method

Online

Mode

Full Time

ECTS Credits

60

Department

Department of Marketing, Enterprise & Digital Communications

General Information
Contact

Daragh Sutton

Email

Springboard@lit.ie

Phone

061-293055

Address

*** The Department of Flexible Learning & Springboard+ Team in TUS request that all supporting documents be uploaded to your online application. Thank you.***

Important Dates
Application Deadline

10/06/2022

Start Date

12/09/2022

End Date

25/08/2023

About this Course

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Entry Requirements

ENTRY REQUIREMENTS
(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
or
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
or
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
or
(d)Recognised Prior Learning (RPL) / Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online and then email all your supporting documents to Springboard@lit.ie

AND

1. Current CV *must be up to date
2. Proof of existing level 8 educational qualification or equivalent

Please note that successful applicants may be required to provide below supporting documents closer to programme start date. TBC by Springboard HEA.

3. Proof of nationality ie. passport
4. Proof of PPS/employment/social welfare/returner status dated within the last month
5. Proof of Residency (2019, 2020, 2021)

ENGLISH LANGUAGE:
Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements. We do not require proof of IELTS however, each applicant must ensure that their English is to above standard and they will be able to participate without any language barrier.

ASSESSMENT:
This course is graded completely on continuous assessment, there are no exams. Each module will require students to submit individual and group assignments as well as live presentations.

FEES: The overall fee for this programme is €6500. Applicants in employment/recent graduates will qualify for 90% Springboard+ funding and the 10% fee to be paid will be €650. Please note that this 10% fee is non-refundable and must be paid in full prior to course commencement. Applicants on a qualifying DEASP payment for 9 of the previous 12 months / returners will qualify for 100% funding.

This course will be Springboard funded for 22-23 academic year only. Applicants must complete this programme within this academic year. It is not possible to defer your place to the following academic year as we cannot guarantee that this course will run or be funded again. We would also advise you to review Former Springboard+ Participant guidelines, please copy & paste into your browser: https://springboardcourses.ie/pdfs/Guidelines%20on%20applications%20from%20previous%20Springboard%20participants%202019.pdf

TUS Flexible Learning Policies & Procedures are available through below link. Please copy & Paste into your browser:
https://lit.ie/en-ie/study-at-lit/course-information/flexible-learning-professional-courses/policies-and-procedures

Successful Springboard applicants will be required to complete registration via the Springboard portal throughout the academic year to secure funding for their place.***IMPORTANT NOTE: If your employment status changes during the application process this may affect your fees and Springboard funding. It is your responsibility to inform us by email to Springboard@lit.ie and to provide proof of new status***

Long Description

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

MODULES
Digital Marketing Strategy: The aim of this module is to equip learners with the appropriate knowledge needed in order to develop a comprehensive digital marketing strategy in a modern business environment. Students will work alongside a live company to assist them with their own digital marketing strategy to help them meet their business objectives.

Social Media and ICT Law: This module aims to equip the learner with knowledge and understanding of the key principles and legal regulations in the area of social media, data protection and trademarks online. The learner will research and analyse areas such as obtaining Irish, EU and global trademarks, GDPR, direct marketing rules when using email etc, strategies for retention and deletion of data, new and upcoming online offences re hate speech, harassment, defamation, the limitations on freedom of speech online and the protection of the right to privacy online etc. Working on a live company allows the learner to interpret and apply the legal regulations to a digital business and propose an effective strategy involving social media policies and data protection policies.

Data Interpretation & Web Analytics: Students will learn how to use data to drive their marketing activity and measure the effectiveness.

Social Media Marketing and Digital Advertising: This practical module explores contemporary issues in digital marketing communications.

Managing Search Marketing: This module will provide the learner with the knowledge, competencies and skills to understand, develop and implement search marketing activity in an organisation. The learner will be given the skills to drive targeted, high converting traffic to an organisations website through search engine optimization (SEO) tactics and pay per click (PPC) campaigns.

Digital Technology & Design: The aim of this module is for learners to critically evaluate the relevant combination of digital channels to engage with a consumer throughout their relationship with a brand. They will assess various owned media technologies in a live company environment, systematically identifying, designing, and developing technology solutions. This will include website design and email marketing, as well as video, content creation and mobile apps.

What will the time commitment be?
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

Career Opportunities

Career Opportunities abound for this industry, supply driven, high level qualification. The practicalities of the course has positioned graduates for advancement within their own workplace or for newly skilled in this area.  New entrants to the workplaces utilising these skills are often sought by any operation seeking digital savvy staff, including start-up entrepreneurs and large-scale corporate clients. The TUS work fairs and Careers Office can offer significant assistance as well.

FURTHER STUDY:
The course is Level 9 Post-graduate Diploma, the credits of which can be used in onward applications to other programs within and outside the University. The course does not directly or automatically advance or roll into further qualifications but it is well positioned for students in any further interest they may have in this field.

Timetable Info

Number of Weeks: This course runs from September to August and is broken down into 3 semesters. Each semester runs for 12 weeks. The total number of study weeks is 36. The structure of the year is as follows: Semester 1: September – December, Semester 2: January – April, Semester 3: April/May - July/August.

Number of Days/Evenings per week: Online recorded lectures for the modules in each semester will be provided to students at the start of each teaching week. Students will then partake in a live online tutorial class from 7pm – 9pm each Wednesday throughout the semester. Extra learning material will also be provided to students throughout the weeks.

This programme will run from September 2022 to August 2023

Online lectures will be recorded and available to watch back.

Delivery Location

100% Online

Delivery Notes

Number of Weeks: This course runs from September to August and is broken down into 3 semesters. Each semester runs for 12 weeks. The total number of study weeks is 36. The structure of the year is as follows: Semester 1: September – December, Semester 2: January – April, Semester 3: April/May - July/August.

Number of Days/Evenings per week: Online recorded lectures for the modules in each semester will be provided to students at the start of each teaching week. Students will then partake in a live online tutorial class from 7pm – 9pm each Wednesday throughout the semester. Extra learning material will also be provided to students throughout the weeks.

This programme will run from September 2022 to August 2023

Online lectures will be recorded and available to watch back.

Admissions Contact Details
Contact Person

Daragh Sutton

Address

*** The Department of Flexible Learning & Springboard+ Team in TUS request that all supporting documents be uploaded to your online application. Thank you.***

Phone

061-293055

Email

Springboard@lit.ie

RPL Information

Recognition of Prior Learning (RPL) may be granted based on relevant experience and training in accordance with TUS's RPL Policy.

Application Procedures

Apply online at www.springboardcourses.ie. Once you submit your application you will receive an automated acknowledgement email with a unique reference application number. Please quote this reference number when contacting Springboard TUS.

To complete your application you must upload the following Supporting Documents to your online application.

1. Current CV *must be up to date
2. Proof of existing level 7/8 educational qualification or equivalent

Please note that successful applicants may be required to provide below supporting documents closer to programme start date. TBC by Springboard HEA.

3. Proof of nationality ie. passport
4. Proof of PPS/employment/social welfare/returner status dated within the last month
5. Proof of Residency (2019, 2020, 2021)

Please note that places are LIMITED and only COMPLETE applications can be assessed. Please apply online here for your programme and ensure ALL Supporting Documents are uploaded to your application. The onus is on each applicant to ensure ALL documents are uploaded. TUS will not pursue applicants for missing documents.

This programme is 90% funded for those in employment/recent graduates who completed their studies in 2021/2022. Students who fall into this category must pay a 10% fee of €650 to secure their place on the programme. This 10% fee is non-refundable and must be paid prior to course commencement. Applicants on a qualifying DEASP payment/returners will qualify for 100% funding.

RECENT GRADUATES: Recent graduates with at least level 8 qualification in a relevant subject (2021/22) are eligible to apply and will be required to pay 10% of the tuition fee.

UNEMPLOYED: Those in receipt of an eligible payment from the Department of Employment Affairs and Social Protection (DEASP) must be in receipt of this payment for 9 of the previous 12 months. Applicants must inform their local DEASP Office that they are undertaking an HCI Pillar 1 graduate conversion course.

RETURNERS: If you are a returner who has been on home or other caring duties for 9 of the last 12 months OR you are economically dependent on a partner or spouse and have been unemployed for 9 of the last 12 months you must supply a notarized affidavit confirming this. Form download located here: https://springboardcourses.ie/pdfs/Declaration%20for%20Returners%20(2022-23).pdf

FEES: The overall fee for this programme is €6500. Applicants in employment/recent graduates will qualify for 90% Springboard+ funding and the 10% fee to be paid will be €650. Please note that this 10% fee is non-refundable and must be paid in full prior to course commencement. Applicants on a qualifying DEASP payment for 9 of the previous 12 months / returners will qualify for 100% funding.

This course will be Springboard funded for 22-23 academic year only. Applicants must complete this programme within this academic year. It is not possible to defer your place to the following academic year as we cannot guarantee that this course will run or be funded again. We would also advise you to review Former Springboard+ Participant guidelines, please copy & paste into your browser: https://springboardcourses.ie/pdfs/Guidelines%20on%20applications%20from%20previous%20Springboard%20participants%202019.pdf

TUS Flexible Learning Policies & Procedures are available through below link. Please copy & Paste into your browser:
https://lit.ie/en-ie/study-at-lit/course-information/flexible-learning-professional-courses/policies-and-procedures

Successful Springboard applicants will be required to complete registration via the Springboard portal throughout the academic year to secure funding for their place.***IMPORTANT NOTE: If your employment status changes during the application process this may affect your fees and Springboard funding. It is your responsibility to inform us by email to Springboard@lit.ie and to provide proof of new status***