Postgraduate Diploma in Digital Marketing Practice (Postgraduate Diploma in Digital Marketing Practice)

South East Technological University (WD_BDMAP_G)
Key Programme Details
Award

Postgraduate Diploma in Digital Marketing Practice, Level 9

NFQ Level

Level 9 About NFQ

Delivery Method

Online

Mode

Part Time

ECTS Credits

60

Department

School of Business

General Information
Contact

Lorraine Quirke

Email

Lorraine.Quirke@setu.ie

Phone

051 834137

Address

LORRAINE QUIRKE
SPRINGBOARD ADMINISTRATOR
SCHOOL OF EDUCATION & LIFELONG LEARNING
SOUTH EAST TECHNOLOGICAL UNIVERSITY
WATERFORD
X91 KOEK
(TEL) 051-834137 | (EMAIL) LORRAINE.QUIRKE@SETU.IE

Role

Springboard Administrator

Important Dates
Application Deadline

08/08/2022

Start Date

19/01/2023

End Date

22/12/2023

About this Course

This is a one-year Level 9 programme providing participants with the requisite skillset in digital marketing to succeed in a rapidly growing field. The macro-economic need for the programme is well established. The Future Jobs Ireland Report (2019) had as one of its pillar objectives ambitions to position Ireland as a leader in implementing a strategic approach to maximise the benefits from digitalisation (p.4). The suite of modules on offer embrace this challenge by equipping the graduate with the strategic capability (Strategic Digital Planning, Digital Implementation, Digital Branding & e-CRM) and technological underpinning (Digital Design, Digital Platforms & e-Commerce, Data Analytics & SEO) to operationalise and commercialise the technological opportunities. The need for skills in this domain has been accelerated by the essential move online for many businesses wrought by the COVID-19 pandemic (Wolfgang Digital, Irish e-Commerce Report 2021).

Programme delivery is innovative and flexible, consisting of online lectures, workshops, industry speakers and via E-learning mode. Participants receive intensive practical training in key digital skills and the programme is completed over a two semester period, with both semesters involving delivery online in a block format at a time that suits students. Students attend class online for 6 hours on Thursday afternoons/evenings, with additional asynchronous engagement with online material also required. A unique feature is the Integrated Live Digital Project, which sees the student engage with a company on a live project that is assessed across five of the six modules in Semesters 1 and 2.

The programme has been funded by Springboard for the last four years: Jan-Dec 2019; Jan-Dec 2020; Jan-Dec 2021; Jan-Dec 2022. Demand for the course has been substantial, with the funded places filled in each year (30 in 2019; 26 in 2020; 66 in 2021 & 66 in 2022). The volume of interest in the early years of the programme is indicative of a domain of study that has considerable latent demand in the region and across the country (c.30% of our students have come from outside the South East region).

Appropriate target cohorts are identified through a series of online information events for interested students which have generated considerable uptake on the programme. Additionally, many unsuccessful applicants in previous years of the programme fulfilled the entry criteria and are prospective future students for the programme.

Continuous engagement with industry is central to informing our approach and has also generated employment opportunities for our graduates. Programme management engage in regular consultation with a variety of stakeholders, including Mr Edmond Connolly, Manager, South East Regional Skills Forum. The feedback gleaned from stakeholders is integrated into our output where appropriate. In his most recent submission on this programme Mr Connolly gave further validation of its worth as he outlined that the ongoing adoption of digital technologies across sectors is driving a demand for skills in digital marketing. Professionals in marketing and management are seeking additional skills in digital marketing and will continue to do so as the pace of change in this area continues unabated.

Modules
Strategic Digital Planning (10 credit)
The student is equipped with the skills to analyse a firm’s digital situation and develop appropriate digital marketing strategies for them.
Emphasis is given to profiling target consumers and crafting creative content to effectively reach them.

Digital Design (10 credit)
Participants will develop the competence to design and create an effective online presence.
They will be equipped with the skills to construct and populate client websites and social media communication platforms with effective content.

Digital Branding & e-CRM (10 credit)
This module looks at the role of branding in digital marketing and organisational performance.
It also aims to provide students with an understanding of how to apply the concepts and decisions involved in electronic customer relationship management.

Digital Platforms & e-Commerce (10 credit)
The business models underlying digital and e-commerce platforms are evaluated.
Students will build on the skills established during the programme to design, populate, run and test a digital marketing campaign across multiple platforms.

Data Analytics and SEO (10 credit)
Students are provided with the latest tools to improve search marketing and lead generation efforts through analytics. Participants are equipped with skills in advanced search marketing strategies using AdWords, PPC and remarketing techniques.

Digital Implementation (10 credit)
This module provides a forum for learners to build on the digital design concepts and strategic digital frameworks acquired in earlier modules,
through engagement with senior practitioner and academic presenters in an interactive setting.



Entry Requirements

a) Applicants must hold a Level 8 degree, with at least a 2H2 honours level, in business or
a related programme with strong business content.

b) Applicants with a Level 8 degree, with at least a 2H2 honours level, in other
disciplines and two years relevant business experience may also be considered for entry.

c) Students without a Level 8 qualification may qualify under RPL, as per WIT academic
guidelines on RPL.

d) Applicants whose first language is not English must submit evidence of competency in
English, please see WITs English Language Requirements please see:
www.wit.ie/englishrequirements

Long Description

This is a one-year Level 9 programme providing participants with the requisite skillset in digital marketing to succeed in a rapidly growing field. The macro-economic need for the programme is well established. The Future Jobs Ireland Report (2019) had as one of its pillar objectives ambitions to position Ireland as a leader in implementing a strategic approach to maximise the benefits from digitalisation (p.4). The suite of modules on offer embrace this challenge by equipping the graduate with the strategic capability (Strategic Digital Planning, Digital Implementation, Digital Branding & e-CRM) and technological underpinning (Digital Design, Digital Platforms & e-Commerce, Data Analytics & SEO) to operationalise and commercialise the technological opportunities. The need for skills in this domain has been accelerated by the essential move online for many businesses wrought by the COVID-19 pandemic (Wolfgang Digital, Irish e-Commerce Report 2021).

Programme delivery is innovative and flexible, consisting of online lectures, workshops, industry speakers and via E-learning mode. Participants receive intensive practical training in key digital skills and the programme is completed over a two semester period, with both semesters involving delivery online in a block format at a time that suits students. Students attend class online for 6 hours on Thursday afternoons/evenings, with additional asynchronous engagement with online material also required. A unique feature is the Integrated Live Digital Project, which sees the student engage with a company on a live project that is assessed across five of the six modules in Semesters 1 and 2.

The programme has been funded by Springboard for the last four years: Jan-Dec 2019; Jan-Dec 2020; Jan-Dec 2021; Jan-Dec 2022. Demand for the course has been substantial, with the funded places filled in each year (30 in 2019; 26 in 2020; 66 in 2021 & 66 in 2022). The volume of interest in the early years of the programme is indicative of a domain of study that has considerable latent demand in the region and across the country (c.30% of our students have come from outside the South East region).

Appropriate target cohorts are identified through a series of online information events for interested students which have generated considerable uptake on the programme. Additionally, many unsuccessful applicants in previous years of the programme fulfilled the entry criteria and are prospective future students for the programme.

Continuous engagement with industry is central to informing our approach and has also generated employment opportunities for our graduates. Programme management engage in regular consultation with a variety of stakeholders, including Mr Edmond Connolly, Manager, South East Regional Skills Forum. The feedback gleaned from stakeholders is integrated into our output where appropriate. In his most recent submission on this programme Mr Connolly gave further validation of its worth as he outlined that the ongoing adoption of digital technologies across sectors is driving a demand for skills in digital marketing. Professionals in marketing and management are seeking additional skills in digital marketing and will continue to do so as the pace of change in this area continues unabated.

Timetable Info

On-line classes will take place each Thursday from 2.00 - 8.00 p.m.

Semester One - January to May'2023
Semester Two - September to December '20223

Delivery Location

Online Zoom classes

SOUTH EAST TECHNOLOGICAL UNIVERSITY
CORK ROAD
WATERFORD
X91 KOEK

Delivery Notes

Online each Thursday afternoon 2.00 - 8.00 p.m.

Admissions Contact Details
Contact Person

Lorraine Quirke

Address

LORRAINE QUIRKE
SPRINGBOARD ADMINISTRATOR
SCHOOL OF EDUCATION & LIFELONG LEARNING
SOUTH EAST TECHNOLOGICAL UNIVERSITY
WATERFORD
X91 KOEK

(Tel) 051-834137 | (email) Lorraine.Quirke@setu.ie

Phone

051 834137

Email

Lorraine.Quirke@setu.ie

RPL Information

https://www.wit.ie/search/?q=Springboard%20RPL

Application Procedures

It is important that you support your application with the following required electronic/scanned copies of supporting documents :

1. An up-to-date CV.

2. Scanned copies of all of your official educational qualification, parchments or a transcript of the results showing the results you achieved in each module.

3. Those in receipt of a qualifying Department of Social Protection payment will be required to provide evidence of this payment (Pay slip or letter ).

• Returners: will be required to provide a letter / statement signed by a Commissioner of Oaths confirming their status as a homemaker.

• Employed candidates: are required to provide proof or employment . This can include a recent copy of the following : a pay slip, letter or statement from revenue demonstrating your current employment .

• Self - Employed : a recent letter from your solicitor or accountant confirming your self - employment status.

4. Proof of Identification , a copy of your passport or driving license.

5. Applicants whose first language is not English must submit evidence of competency in English, please see WITs English Language Requirements please see: www.wit.ie/englishrequirements

* To take a course through Springboard+ you will need to:
1. be living fulltime in the Republic of Ireland
2. have your own, valid PPS Number
3. meet the nationality/visa requirement
• You are an EU/EEA/UK/Swiss national or:
• You have permission to remain in Ireland as a family member of an EU citizen or;
• You have Stamp 4 or Stamp 4 EU FAM on your GNIB residence card or;
• You have official refugee status in Ireland / are here on the basis of refugee family reunification or;
• You have been granted Humanitarian Leave to Remain in the State (prior to the Immigration Act 1999) or;
• You have permission to remain following the Minister’s decision not to make a deportation order.
4. have lived in either the EU, the EEA, the UK or Switzerland for at least 3 out of the last 5 years
• If you are a Stamp 4 or Stamp 4 EU FAM holder, residency is calculated from the date you received your stamp. Any time before this cannot be counted
• If you have refugee status in Ireland, residency is counted from the date you applied for International Protection