12/08/2022

19/09/2022

21/08/2023

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing.

The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace.

This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

1. An honours degree Level 8 in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

2. Recognised Prior Learning (RPL) / Special Case Registrations:Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online and then email all your supporting documents to Springboard@lit.ie

3.EXAMS:Please note that the exams for this course will be part continuous assessment and part final sit down exam. Exams take place weekdays, during daytime hours i.e. between the hours of 9am and 6pm. TBC closer to exam time.

4. ENGLISH LANGUAGE:Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

5.FEES: The full programme fee is €5,700. The subsidised fee for employed applicants is €570. This programme is 90% Springboard funded for employed applicants and 100% Springboard funded for unemployed applicants.

Please upload the following to your online application:

1. Current CV
2. Proof of level 8 qualification

Please note that successful applicants may be required to provide below supporting documents closer to programme start date. TBC by Springboard HEA.

3. Proof of nationality ie. passport
4. Proof of PPS/employment/social welfare/returner status dated within the last month
5. Proof of Residency (2019, 2020, 2021)

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing.

The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace.

This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

Course Modules:
Principles of Marketing
Brand Management
Mobile & Local Marketing
Social Media Marketing
Website Design & Optimization
International Marketing
Global Business Management
Digital and Data Analytics
Sales Processes
Strategic Sales Management
Strategic Management Concepts
Strategic Management Practice

What will the time commitment be?
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

In February 2020, responding to an online survey, twenty three (23) flexible learning students in Higher Diploma Digital Marketing and International Business blended learning programs, reported the following. Seventy percent (70%) envisage immediately using the skills they have acquired in the workplace and ninety percent (90%) advocate, the course will be a significant element in career advancement.

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimization, Marketing Management, Branding and related areas.

TBC for 2022

Online

TBC for 2022

Daragh Sutton

*** The Department of Flexible Learning & Springboard+ Team in TUS request that all supporting documents be uploaded to your online application. Thank you.***

+353 61 293055

Springboard@lit.ie

Recognition of Prior Learning (RPL) may be granted based on relevant experience and training in accordance with TUS's RPL Policy.

Apply online at www.springboardcourses.ie

To complete your application process you must upload the following supporting documents:

1. Current CV
2. Proof of existing level 8 educational qualifications

Please note that successful applicants may be required to provide below supporting documents closer to programme start date. TBC by Springboard HEA.

3. Proof of nationality ie. passport
4. Proof of employment & PPS ie. payslip/p60 (amounts can be redacted) / social welfare payment ie. receipt/letter
5. Proof of Residency (2019, 2020, 2021)

Please note that places are LIMITED and only COMPLETE applications can be assessed. Please apply online here for your programme and ensure ALL SUPPORTING DOCUMENTS are uploaded to your online application. Any missing documents will lead to a delay in processing.

This programme is 90% funded for those in employment. Students who fall into this category must pay a fee of €570 to secure their place on the programme..

RETURNERS: If you are a returner who has been on home or other caring duties for 9 of the last 12 months OR you are economically dependent on a partner or spouse and have been unemployed for 9 of the last 12 months you must supply a notarized affidavit confirming this. Link to form: https://springboardcourses.ie/pdfs/Declaration%20for%20Returners%20(2022-23).pdf

EXAMS: Please note that the exams for this course will be part continuous assessment and part final sit down exam. Exams take place weekdays, during daytime hours i.e. between the hours of 9am and 6pm. TBC closer to exam time.

FEES: The full programme fee is €5,700. The subsidised fee for employed applicants is €570. This programme is 90% Springboard funded for employed applicants and 100% Springboard funded for unemployed applicants.

https://lit.ie/flexible-learning