Certificate in Digital Marketing (March 2017)

National College of Ireland (DIGMARCH)
Key Programme Details

Certificate in Digital Marketing

NFQ Level

Level 8 About NFQ

Delivery Method

Classroom - Evening


Part Time


ECTS Credits



School of Business

General Information

Denise Ryan or Kim Fagan




1850 221 721


National College of Ireland
Mayor Street
Dublin 1


Springboard Project Coordinator

Important Dates
Application Deadline


Start Date


About this Course

Digital technologies have transformed marketing and the way in which companies communicate with customers. Digital marketing has also created numerous job opportunities with a shortage of qualified people.

This course is suitable for those with marketing/communication skills wishing to update their digital understanding and for those from technical backgrounds who wish to appreciate how digital marketing works.


The programme will deliver knowledge of the tools and techniques of digital marketing and the ability to develop a digital strategy for their organisation. Graduates will have the ability to confidently brief providers and suppliers when contracting services. Participants will have a solid understanding of all the key platforms and how they work together for business in the digital landscape.

Entry Requirements

A degree or equivalent at level 8 in marketing or a related field such as business, communications, media, sales etc. Applicants who hold a minimum level 8 or equivalent qualification in a non-cognate field but with work experience in a related area may also be eligible for entry onto the programme.

The College operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning applicants who do not meet the standard academic requirements may be considered based on relevant work and other experience.

Long Description

This is a degree level course designed by leading practitioners and delivered in state of the art computer labs.

The course differs from others in that it is extremely practical and you will work on live projects. We will also have a range of guest speakers from industry. You will learn by doing through the use of websites and blogs and platforms like Twitter, LinkedIn and project management tools used in the sector. The course will give you a deep understanding of the latest thinking, tools and techniques needed to drive an organisation online. You will be able to create and implement impactful digital strategies, a skill set much in demand in today’s marketing world.

The programme will cover all the key elements including search engine optimisation, digital advertising, online PR, online reputation management, measurement, creation and implementation of a digital marketing campaign, project management and as an overall project the creation of a digital marketing strategy.

Semester 1 & 2 Modules
Digital Marketing Landscape and Strategy
Project Management and Measurement for Digital Marketing
Technology and User Experience
Social Media Marketing & PR
Career Bridge

The Career Bridge module is worked into each of the programme schedules. Assisting students develop and achieve their career goals is a core mission within the NCI Career Development & Employability Office (CDEO) who have won the AHECS “Excellence in Employability Award” for 2013, 2014 and 2016. These have been awarded for the work undertaken with students completing skills conversion programmes. The CDEO delivers the Career Bridge module across two semesters and involves producing a career action plan and develops in students the ability to self-manage their careers, identify and apply for career opportunities, develop an online brand, network effectively and promote themselves at interview.

Career Opportunities

The Career Development & Employability Office work collaboratively with students and proactively with Industry to identify suitable work placement opportunities and will endeavour to secure a work placement for each eligible student.The work placement is an ideal way to use your newly acquired skills to transition into your chosen career. Active engagement with your work placement advisor from the start of the programme is required. The work placement is for a minimum of 3 months with most companies requiring students for a 6 month period on average.

As online marketing continues to grow there are major opportunities. Graduates have used this qualification to develop a digital strategy for their own businesses and others have moved into digital marketing for an agency or an organisation. This course has seen IT graduates or webmasters add marketing skills to their technical abilities and increase their employability as web designers. Other job titles the course is preparing people for include: Digital Marketing Assistant; Trainee Digital Account Executive, Digital Sales Executive, SEO Executive, PPC Manager.

NCI is the only college in Ireland where every student has a Pluralsight licence. Pluralsight is the largest global independent online learning tool for technologists and technology and business students. Students of this programme will have unlimited access to thousands of online tutorials authored by global industry experts and widely recognised by industry. Example: IBM Bluemix tutorial. www.pluralsight.com

Timetable Info

Indicative Timetable -
Semester 1: 28th March to 23rd June, Tuesday & Thursday 18:30 - 21:30
Semester 2: 18th September to 15th December (exact dates to be confirmed)

Every second week, one weekday class will start at 17:00.
Additional hours may be scheduled to facilitate industry speakers.

Delivery Location

National College of Ireland
Mayor Street
Dublin 1

Delivery Notes

On campus

Admissions Contact Details

Denise Ryan or Kim Fagan


Springboard Office, National College of Ireland, Mayor Street, IFSC, Dublin 1


1850 221 721



RPL Information

Non-standard applicants may have extensive work/life experiences, which allied to their own natural learning ability and commitment, would merit access to the third level system and credit within it for the learning gained through their work/life experiences. NCI has an RPL policy which is used as a guideline for this purpose.Applications for RPL consideration are made directly to the College. Applicants seeking RPL entry are interviewed, and requested to produce a portfolio describing the prior experience in the context of potentially creditable learning outcomes. The portfolio is considered by the programme director and the RPL sub-committee of the Learning, Teaching and Assessment Committee. The learning gained is evaluated and matched with the learning outcomes of the module(s) from which the applicant may be exempted. The portfolio is evaluated and compared against the module to provide evidence of validity, sufficiency, currency and authenticity.Candidates that do not hold a primary degree in a cognate or non-cognate area, must exhibit the levels of academic quality as outlined in the HETAC Business Awards Standards at level 8 on the NFQ.

Application Procedures

All Springboard funded applications must be made online through www.springboardcourses.ie

In order for us to assess your application we will need to receive copies of the following documentation from you within 2 weeks of submitting your online application. Applications will not be processed until all supporting documentation is received.

1. Your Curriculum Vitae
2. Career Statement: Please include a 300 word personal statement detailing what has motivated you to undertake the programme and how the programme fits in with your career objectives. This statement is compulsory and must be course specific.
3. Educational Transcripts for any relevant qualifications listed in your application form and the final certificates for any qualifications listed in your application form. Alternatively a Diploma Supplement will suffice if it contains a breakdown of all subjects taken for the duration of the course
4. For candidates whose qualifications are in foreign languages, please ensure all documentation is provided in its original language. You must also have these documents officially translated into English by a professional, registered translation company. Translations done by you, the applicant, are not acceptable. There are a number of such companies here in Dublin 1 who will do this for you.
5. 1 passport sized photograph in jpeg format (please do not send a copy of your passport or other ID, we require an digital photo)
6. Non-EU applicants will need to provide a copy of their GNIB card showing a Stamp 4 EUFAM

This documentation must be uploaded onto the Springboard website http://www.springboardcourses.ie along with your application.

Please email us at springboard@ncirl.ie once all documentation has been uploaded, only then can your application be assessed.

Some applicants are required to submit additional documentation in order for us to be able to make a final decision and the Course Director may also request to meet you in person for an informal interview to assess your suitability for the course. We will advise you in due course if this requirement applies to you.

Demand for these programmes is expected to exceed the number of available places. Courses may fill before the advertised closing dates so submit your documentation as early as possible.