Higher Diploma in Business in Tourism Marketing

Institute of Technology, Carlow (CW-BRTRM-H)
Key Programme Details
Award

Higher Diploma

NFQ Level

8 About NFQ

Delivery Method

Classroom - Evening

Mode

Part-Time

ECTS Credits

60

Skills Area

Hospitality, Food & Beverage

General Information
Contact

Olivia Harvey

Email

springboard@itcarlow.ie

Phone

0599175280

Address

Faculty for Lifelong Learning
Institute of Technology Carlow
Kilkenny Road
Carlow

Role

Springboard Administrator

Important Dates
Application Deadline

25/08/2017

Start Date

11/09/2017

About this Course

The Higher Diploma in Business in Tourism Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry. The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.

Objectives

The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad. It is aimed at future professionals seeking employment within the tourism industry and those from other fields. This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.

Entry Requirements

Applicants are required to hold a major award at NFQ Level 7 or Level 8 in Business or Level 8 in a non-business area. In accordance with RPL policy and procedure applicants without a Level 7 qualification in business or Level 8 award will be afforded an opportunity to submit an application. They will then be considered on a case-by-case basis in line with IT Carlow policy and procedure on recognition of prior learning.

Long Description

This is a one-year Higher Diploma designed for those who are looking to change career, or who may already be employed, in the tourism industry. As the economy continues to recover, more graduates will be required to work in the Tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business. In particular, this Tourism qualification will help the graduate become employed in the following roles:
• Tourist Guide
• Tourist Information Centre Assistant
• Travel Agent
• Customer Service Assistant/Manager
• Supervisor/Team Manager
• Tour Manager
• Other tourism related commercial operations

Why Choose This Course

As the economy continues to recover, more graduates will be required to work in the Tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.

Career Opportunities

This Tourism qualification will help the graduate become employed in the following roles:
• Tourist Guide
• Tourist Information Centre Assistant
• Travel Agent
• Customer Service Assistant/Manager
• Supervisor/Team Manager
• Tour Manager
• Other tourism related commercial operations

Timetable Info

2 nights per week, 7:00 -10:00pm with some Saturdays throughout the year.

Delivery Location

Institute of Technology Carlow
Kilkenny Road
Carlow

Delivery Notes

In class.

Admissions Contact Details
Instructor

Olivia Harvey

Address

Faculty for Lifelong Learning
Institute of Technology Carlow
Kilkenny Rd
Carlow

Phone

0599175280

Email

springboard@itcarlow.ie

Application Procedures

Apply online at www.springboardcourses.ie