Post graduate certificate in Digital Media and Marketing

Galway-Mayo Institute of Technology (TBC)
Key Programme Details
Award

Post graduate Certificate

NFQ Level

9 About NFQ

Delivery Method

Mixed

Mode

Part Time

ECTS Credits

30

Department

Deparment of Business, Humanities & Technology

Skills Area

Business, Administration and Law

General Information
Contact

Dr Deirdre Garvey

Email

LLLMayo@gmit.ie

Phone

0949025700

Address

Lifelong Learning Office,
Mayo Campus,
Galway Mayo Institute of Technology,
Westport Rd,
Castlebar,
Co. Mayo.

Role

Lifelong Learning Coordinator

Important Dates
Application Deadline

01/12/2018

Start Date

07/01/2019

End Date

02/12/2019

About this Course

Post graduate certificate in Digital Media and Marketing (Mayo Campus)
Course Description:
The aim of the Post Graduate Certificate in Digital Media and Marketing is to develop participants' ability to use digital media as part of a marketing strategy aimed at reaching overall business goals. The target market is existing employees and managers in organisations, which need to expand their use of new digital media technologies in order to improve business performance. As well as enhancing participants' understanding of the potential strategic use of digital media, the course also aims to bolster participants' ability to implement digital media initiatives, by developing their practical digital skills.

Entry Requirements

Students will have to meet the entry requirements as indicated in GMIT's Academic Code of Practice No. 4 (Access, Transfer and Progression), at any given time.

Applicants will have an undergraduate degree or equivalent professional qualification. Recognition of Prior Learning (RPL) can be used as a means to gain entry to the programme, or gain exemptions in accordance with Code of Practice No. 6 (Policy and Procedures for the Recognition of Prior Learning). Prior learning can be certified or experiential, and will be assessed in accordance with the code.

Long Description

The aim of the Post Graduate Certificate in Digital Media and Marketing is to develop participants ability to use digital media as part of a marketing strategy aimed at reaching overall business goals. The target market is existing employees and managers in organisations, which need to expand their use of new digital media technologies in order to improve business performance. As well as enhancing participants' understanding of the potential strategic use of digital media, the course also aims to bolster participants' ability to implement digital media initiatives, by developing their practical digital skills.

Programme Learning Outcomes:
Upon completion of this programme, participants will be able to:
1. Conduct a comprehensive analysis of the marketing needs of an organisation considering strategic business objectives and competitive market forces.
2. Employ analytical tools and digital methodologies to identify and implement strategies for online optimisation.
3. Conduct a systematic review of web communication strategy effectiveness and optimisation for an organisation.
4. Develop an organisational marketing strategy incorporating the most current digital media marketing instruments.

Each student must have an appropriate PC, laptop, tablet and a reliable internet connection with minimum specifications advised prior to commencement of the programme.

Timetable Info

6 hours

Delivery Location

GMIT Mayo Campus

Delivery Notes

Blended

Admissions Contact Details
Instructor

Dr Deirdre Garvey

Address

Lifelong Learning Office,
Mayo Campus,
Galway Mayo Institute of Technology,
Westport Rd,
Castlebar,
Co. Mayo.

Phone

0949025700

Email

LLLMayo@gmit.ie

Application Procedures

Apply online through www.springboardcourses.ie