Certificate in Digital Enterprise

Institute of Technology, Blanchardstown (BN772)
Key Programme Details
Award

Certificate in Digital Enterprise

NFQ Level

6 About NFQ

Delivery Method

Online, Mixed, Distance, Classroom - Evening

Mode

Part Time

ECTS Credits

80

Skills Area

Business, Administration and Law

General Information
Contact

Springboard Administrator

Email

info@itb.ie

Phone

018851530

Address

Admissions Office Institute of Technology Blanchardstown Blanchardstown Road North Dublin 15

Important Dates
Application Deadline

09/2018

Start Date

09/2018

End Date

06/2019

About this Course

Are you looking to return to the workforce by creating your own job or starting your own business? Or do you need to
develop skills to use the digital tools and technologies to promote and sell your business, services or goods? Perhaps you
would like to trade online but lack the knowledge or experience to expand into this sales channel and benefit from this
opportunity.
This course is designed to upskill people for the digital environment in which we work, specifically to use the online environment to promote and sell their goods or services.




Entry Requirements

A pass in five subjects (ordinary level) in the Leaving Certificate to include Mathematics and English or Irish, or an equivalent qualification. Leaving Certificate Mathematics at foundation level grade H3 or higher is acceptable.

Graduates of FETAC level 5 or 6 are also eligible.

Mature applicants (those aged 23 years or more on January 1st in the year of entry) are also eligible to apply.

Long Description

The aim of this programme is to empower learners to be able to use the digital tools and technologies available in order to create their own job (e.g. start a business) or to return the workforce with skills that are currently in demand by employers (including working remotely or on a freelance basis) or to upskill people in the workplace to use these tools and technologies in order to enable the firm to expand into the e-commerce / online trading channel.

This program is designed to give you the skills to expand into the online environment. Whether it is productivity skills from
spreadsheets to apps to manage expenses; promotional tools such as designing and maintaining websites, creating and
managing a social media presence, using online advertising; or developing and writing a credible business plan. This
program will get you ready to either start your own digital business or to equip you with the digital business skills that will
enable your firm to expand into the digital environment. In particular, learners will complete an e-commerce / digital
business plan for their firm or start up as the final assessment.


Modules:
Semester 1:
Digital Media for Marketing 1 (5 credit)
Introduction to Digital Marketing (5 credit)
Fundamentals of Marketing 1 (5 credit)
Exploring Web Design (5 credit)
Personal Professional Development (5 credit)
Digital Enterprise (5 credit)

Semester 2:
Digital Media for Marketing 2 (5 credit)
Social Media for Business (5 credit)
Introduction to Writing for Marketing (5 credit)
Online Advertising (5 credit)
Public Relations (5 credit)
Marketing Information Management (5 credit) (Elective) OR
Start Your Own Business (5 credit) (Elective)

Semester 3:
Work-Based Learning & Project (20 credit)

Why Choose This Course

The aim of this programme is to empower learners to be able to use the digital tools and technologies available in order to
create their own job (e.g. start a business) or to return the workforce with skills that are currently in demand by employers
(including working remotely or on a freelance basis) or to upskill people in the workplace to use these tools and
technologies.
Digital media is core to all businesses today and this programme will prepare students through practice led modules
including digital marketing, use of social media platforms and online advertising to enable homemakers, employees and
entrepreneurs to develop core digital skills for this digital era in which we live and work. These skills will be enhanced by
the work placement delivering a project for a live client or developing an e-commerce business plan for their existing or
proposed business.

Timetable Info

This course will primarily be delivered online supported by lectures and workshops.All the online material will be recorded live to enable students to access the material any time.
Monday and Wednesday 4-6pm (online)
Thursday 6-10pm (on campus)
4 x Saturdays (full days) per semester

Delivery Notes

Blended

Admissions Contact Details
Instructor

Springboard Administrator

Address

Admissions Office Institute of Technology Blanchardstown Blanchardstown Road North Dublin 15

Phone

018851530

Email

info@itb.ie

Application Procedures

Apply online at https://www.springboardcourses.ie/