Postgraduate Diploma in Digital Marketing [January 2019]

Waterford Institute of Technology (TBC)
Key Programme Details
Award

Major

NFQ Level

9 About NFQ

Delivery Method

Classroom - Evening

Mode

Part Time

ECTS Credits

60

Skills Area

Business, Administration and Law

General Information
Contact

Paul Morrissey

Email

pmorrissey@wit.ie

Phone

051 834137

Address

Waterford Institute of Technology
Cork Road Campus
Waterford
X91 KOEK

Important Dates
Application Deadline

06/01/2019

Start Date

24/01/2019

End Date

20/12/2019

About this Course

The WIT Postgraduate Diploma in Digital Marketing will commence in January 2019. The programme has been developed in response to demand from a wide variety of industries in the South East region for graduates that are equipped with a broad portfolio of digital marketing skills.
The programme has been designed in consultation with a number of key stakeholders: companies from a wide range of industries, recruitment specialists, the regional skills forum and the local branch of the Marketing Institute of Ireland.

The programme will run over two semesters from 2.00 - 8.00 p.m. on Thursday afternoons on the main WIT Cork Road Campus plus online content delivery (c. 30 hours online content per Semester). Semester 1 will commence on Thursday January 24th and run for 15 weeks finishing Thursday May 23rd (no class mid-term in February or the 2 weeks over Easter). Semester 2 will run from mid-September to late December 2019.

[ On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice at a further fee of €1,500. ]

Entry Requirements

Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
Applicants with a Level 8 qualification at honours level in other disciplines and at least two years relevant business experience may also be considered for entry. Places on the programme are allocated on merit, on a competitive basis.

Recognition of Prior Learning
Applicants who do not currently hold a full award at the required academic entry level may be able to gain admission using the Recognition of Prior Learning (RPL) process - https://www.wit.ie/schools/education/springboard_ictskills#tab=panel-2

English language competency requirements
Applicants whose first language is not English must submit documentary evidence of competency in English. Unfortunately no places can be offered unless candidates present the required certification of English-language competency. So if you don’t have this in place already it is strongly recommended that you apply to one of the testing / certification organisations as soon as possible.
Please see WIT’s English Language Requirements for details at: http://www.wit.ie/about_wit/documents_and_policies/english_language_requirements

Long Description

This programme has been developed in response to demand from a wide variety of industries in the South East region for graduates that are equipped with a broad portfolio of digital marketing skills. The programme has been designed in consultation with a number of key stakeholders: companies from a wide range of industries, recruitment specialists, the regional skills forum and the local branch of the Marketing Institute of Ireland.

The macro-economic need for the programme is well established. A consistent feature of National Skills reports has been the emphasis on the need for an increased provision of Marketing and Sales professionals. Digital and on-line marketing is identified in the 2017 National Skills Report as a strong growth sector with a need for enhanced human resource availability of graduates with comprehensive digital marketing skills. The suite of modules on offer in the Postgraduate Diploma in Digital Marketing addresses this shortcoming. This is reinforced by the 2015-2017 South-East Region Action Plan for Jobs, which was produced by the Department of Jobs, Enterprise and Innovation to tackle the regional deficit in economic performance. The plan is aligned to the eDigiregion project which supports the development of high potential clusters in the technology domains of the Digital Agenda. Specifically, an eDigiregion audit of the South East identified 10 areas of potential smart specialisation within the region, of which Digital Media, Tourism, and Logistics/Distribution are notably aligned to the content and skills development focus of the Postgraduate Diploma in Digital Marketing. The 2017 National Skills bulletin also highlights that “a shortage of marketing experts required to lead product/brand management and business development” (National Skills Bulletin, 2016, p.14). The Digital Branding and e-CRM module on offer is specifically designed to provide this expertise.

The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, guest speakers from industry and academia and via E-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship building.

The programme is targeted at a broad range of potential applicants (business, sports, engineering, science and humanities graduates etc.) – the entry criteria are broad although those students that have previously completed business/marketing-oriented modules and with relevant business experience would be considered more favourably.

The programme will run over two semesters from 2.00 - 8.00 p.m. on Thursday afternoons on the main WIT Cork Road Campus plus online content delivery (c. 30 hours online content per Semester). Semester 1 will commence on Thursday January 24th and run for 15 weeks finishing Thursday May 23rd (no class mid-term in February or the 2 weeks over Easter). Semester 2 will run from mid-September to late December 2019.

[ On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice at a further fee of €1,500. ]

Delivery Notes

The programme will run over two semesters from 2.00 - 8.00 p.m. on Thursday afternoons on the main WIT Cork Road Campus plus online content delivery (c. 30 hours online content per Semester).
Semester 1 will commence on Thursday January 24th and run for 15 weeks finishing Thursday May 23rd (no class mid-term in February or the 2 weeks over Easter).
Semester 2 will run from mid-September to late December 2019.

Admissions Contact Details
Instructor

Lorraine Quirke

Address

Waterford Institute of Technology
Cork Road Campus
Waterford
X91 KOEK

Phone

051 834137

Email

lquirke@wit.ie

RPL Information

https://www.wit.ie/images/uploads/Education_School_PDF/WIT_RP6_Springboard_RPL_Form.docx

Application Procedures

The Government subsidies 90% of the total programme fee of €4,600 - i.e. the total fee that people in employment will pay is €460.
No fee incurred by the unemployed.

[ On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice at a further fee of €1,500. ]