Certificate in Digital Media and Marketing

Galway-Mayo Institute of Technology (0414)
Key Programme Details
Award

Special Purpose Award

NFQ Level

9 About NFQ

Delivery Method

Mixed

Mode

Part Time

ECTS Credits

30

Department

Mayo Campus

General Information
Contact

Dr Janine McGinn

Email

mary.mccarthy@gmit.ie

Phone

(0)94 9025700

Address

Lifelong Learning Dept
GMIT Mayo Campus
Castlebar Co. Mayo

Role

Administration

Important Dates
Application Deadline

29/11/2019

Start Date

13/01/2020

End Date

23/12/2020

About this Course

The aim of the Post Graduate Certificate in Digital Media and Marketing is to develop participants' ability to use digital media as part of a marketing strategy aimed at reaching overall business goals. The target market is existing employees and managers in organisations, which need to expand their use of new digital media technologies in order to improve business performance. As well as enhancing participants' understanding of the potential strategic use of digital media, the course also aims to bolster participants' ability to implement digital media initiatives, by developing their practical digital skills.



Programme Learning Outcomes:

Upon completion of this programme, participants will be able to:

Conduct a comprehensive analysis of the marketing needs of an organisation considering strategic business objectives and competitive market forces.

Employ analytical tools and digital methodologies, to identify and implement strategies for on-line optimisation.

Conduct a systematic review of web communication strategy effectiveness and optimisation for an organisation.

Develop an organisational marketing strategy incorporating the most current digital media marketing instruments.
Our research (see below) demonstrates Blended delivery is optimal for those in employment.

Blended delivery will be supported in this programme delivery with access to information online. The programme will be delivered as follows: 100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%).

Entry Requirements

Applicants will have an undergraduate degree or equivalent professional qualification.

Students will have to meet the entry requirements as indicated in GMIT's Academic Code of Practice No. 4 (Access,Transfer and Progression), at any given time.
Recognition of Prior Learning (RPL) can be used as a means to gain entry to the programme, or gain exemptions in accordance with Code of Practice No. 6(Policy and Procedures for the Recognition of Prior Learning). Prior learning can be certified or experiential, and will be assessed in accordance with the code.

Long Description

The aim of the Post Graduate Certificate in Digital Media and Marketing is to develop participants' ability to use digital media as part of a marketing strategy aimed at reaching overall business goals. The target market is existing employees and managers in organisations, which need to expand their use of new digital media technologies in order to improve business performance. As well as enhancing participants' understanding of the potential strategic use of digital media, the course also aims to bolster participants' ability to implement digital media initiatives, by developing their practical digital skills.



Programme Learning Outcomes:

Upon completion of this programme, participants will be able to:

Conduct a comprehensive analysis of the marketing needs of an organisation considering strategic business objectives and competitive market forces.

Employ analytical tools and digital methodologies, to identify and implement strategies for on-line optimisation.

Conduct a systematic review of web communication strategy effectiveness and optimisation for an organisation.

Develop an organisational marketing strategy incorporating the most current digital media marketing instruments.
Our research (see below) demonstrates Blended delivery is optimal for those in employment.

Blended delivery will be supported in this programme delivery with access to information online. The programme will be delivered as follows: 100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%).

Timetable Info

Blended delivery will be supported in this programme delivery with access to information online. The programme will be delivered as follows: 100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%).

Delivery Notes

Blended Delivery

Admissions Contact Details
Contact Person

Mary McCarthy

Address

Lifelong Learning Dept
GMIT Mayo Campus
Castlebar Co. Mayo

Phone

094 9043156

Email

LLLMayo@gmit.ie