Higher Diploma Digital Marketing (Intake 2 - Clonmel Campus)

Limerick Institute of Technology (SB19DMCL)
Key Programme Details
Award

Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)

NFQ Level

8 About NFQ

Delivery Method

Mixed, Classroom - Evening

Mode

Part Time

ECTS Credits

60

Department

Department of Marketing, Enterprise & Digital Communications

General Information
Contact

Springboard Coordinator

Email

flexible@lit.ie

Phone

+353 504 28112

Address

Department of Flexible Learning
Limerick Institute of Technology
Thurles Campus
Nenagh Road
Thurles
Co Tipperary

Role

Springboard Coordinator

Important Dates
Application Deadline

01/09/2019

Start Date

19/09/2019

End Date

31/08/2020

About this Course

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Objectives

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Entry Requirements

Entry Requirements 1. An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

2. Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Flexible Learning Office for consideration.

Long Description

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

Modules are as follows:

Website Design & optimisation
Data and Digital Analytics
Social Media Marketing
Local & Mobile Marketing
Brand Management
International Marketing
Global Business Management
Sales Techniques
Strategic Sales Management
Strategic Management Concepts & Practice

Career Opportunities

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Timetable Info

This programme is delivered on campus one evening per week, three hours per evening, for the full duration of the programme. The rest of the material will be delivered online. Lectures will take place at theLIT Clonmel Campus as outlined below.

On campus classes will be held one evening per week, Thursday evenings from 6.30pm to 9.30pm.

The remaining content will be delivered in an online format.

Delivery Location

LIT Clonmel Campus in Tipperary

Delivery Notes

Blended Delivery; This programme is delivered using a mixture of online and classroom delivery.

Admissions Contact Details
Contact Person

Springboard Coordinator

Address

Department of Flexible Learning
Limerick Institute of Technology
Thurles Campus
Nenagh Road
Thurles
Co Tipperary

Phone

+353 504 28112

Email

flexible@lit.ie

RPL Information

Applications may also be eligible for entry according to LIT's Recognition of Prior Learning (RPL) Procedures

Application Procedures

All applicants must apply at www.springboardcourses.ie
Applicants will be assessed by the academic course leader and decisions will be forwarded to applicants once applications have been assessed.