Certificate in Applied Digital Marketing (January 2020)

TU Dublin (TA_BMADM_C)
Key Programme Details
Award

Certificate in Applied Digital Marketing (Minor Award)

NFQ Level

7 About NFQ

Delivery Method

Online, Mixed, Classroom - Evening

Mode

Part Time

ECTS Credits

60

Department

Department of Marketing, TU Dublin Tallaght

General Information
Contact

Lifelong Learning

Email

Springboard.tallaght@TUDublin.ie

Phone

01-4042531 or 01-4042543

Address

Department of Lifelong Learning,
TU - Dublin Tallaght,
Dublin 24.
D24 FKT9

Important Dates
Application Deadline

13/01/2020

Start Date

27/01/2020

End Date

29/01/2021

About this Course

Continuous technological developments coupled with a growing complexity in consumer behaviour poses both great opportunities and challenges for marketers. While digital marketing is firmly established in Ireland, many firms are yet to take full advantage of the benefits digital platforms offer from a marketing communications perspective. For example, a recently published report from We Are Social (2019) outlines internet usage at 92% (+14% y.o.y.) of Ireland's population, while 66% (+3% y.o.y.) are currently active social media users. Therein lies an opportunity for new graduates to aid industry in the adoption and effective utilisation of these technologies.

The Certificate in Applied Digital Marketing (part time) programme is designed specifically to address these needs within industry. The programme adopts established marketing theory and comprehensively examines its application within a contemporary industrial setting. To achieve this, the programme is delivered by both senior academics and experienced industry professionals. Through a blended learning strategy, including elements of the programme being delivered both online and offline, students' development remains rooted in the very technologies they will adopt in their industry roles. In adopting this approach, students achieve a balance between the theoretical and practical development necessary to contribute to industry-leading organisations.

Designed in ongoing consultation with a multitude of stakeholders, including industry-leading multi-national organisations, start-ups and SMEs, and consultancy agencies, the programme remains cognizant of the rate of development within marketing and strives to provide students with the most up-to-date content via the multitude of business databases available through the University library. Additionally, inclusion of an active industry participation element in the programme ensures graduates are equipped to enter the jobs market with knowledge and assurance of the relevant skills required by industry. In terms of assessment, the programme incorporates a blend of applied projects as well as traditional examinations. This flexible approach will also enable students to augment their current industry roles through adoption of the project briefs to their current positions.

Appreciating the target audience of the Springboard programme, where some are new to Third Level education or have not been in education for a number of years and are in the process of changing careers, TU Dublin has several academic and personal supports for students to ensure valuable lifelong skills are also developed and refined during this programme.

Competitively priced when compared with other Digital Marketing skills courses at all levels, graduates of this course will be given the knowledge to develop, implement, manage and evaluate a cutting-edge digital marketing strategy within contemporary industry.

Entry Requirements

For students educated in Ireland:

If under 23 years applicants must have a passing grade in a minimum of 5 subjects in the Leaving Certificate (this must include Maths and English or Irish) or a FETAC Level 5 or equivalent. Mature applicants over 23 years of age may be exempted from this requirement and are eligible to apply. All applicants must have competence in spoken and written English. Eligible candidates may be interviewed.

For students educated outside Ireland, there are multiple options:

Currently hold a qualification recognised through the Quality and Qualifications Ireland (QQI) office, or;

Ensure that the applicant's qualifications are verified through the NARIC standard, or;

Currently hold a qualification which may be checked by TU Dublin, using the previous standard set by the Institutes of Technology Central Evaluation Forum (IOTCEF). This group produces a publication, which is regularly reviewed. A World of Access, detailing many of the qualifications from around the world and matching them to the entry requirement for programmes. TU Dublin will endeavour to match the applicant's qualification with the qualifications required for entry to the programme you have chosen.

The following are eligible to apply for courses in 2019/20 academic year (subject to the applicant meeting all requirements, e.g. academic requirements):
• Returners (Formerly known as Homemakers) May apply to all courses if they meet the nationality/visa requirement and residency criteria.
• People in employment May apply to all courses if they meet the nationality/visa requirement and residency criteria.
• Please note that a 10% course fee contribution for Level 7, 8, and 9 courses is applicable for employed participants. This is payable directly to the provider.

Long Description

Continuous technological developments coupled with a growing complexity in consumer behaviour poses both great opportunities and challenges for marketers. While digital marketing is firmly established in Ireland, many firms are yet to take full advantage of the benefits digital platforms offer from a marketing communications perspective. For example, a recently published report from We Are Social (2019) outlines internet usage at 92% (+14% y.o.y.) of Ireland's population, while 66% (+3% y.o.y.) are currently active social media users. Therein lies an opportunity for new graduates to aid industry in the adoption and effective utilisation of these technologies.

The Certificate in Applied Digital Marketing (part time) programme is designed specifically to address these needs within industry. The programme adopts established marketing theory and comprehensively examines its application within a contemporary industrial setting. To achieve this, the programme is delivered by both senior academics and experienced industry professionals. Through a blended learning strategy, including elements of the programme being delivered both online and offline, students' development remains rooted in the very technologies they will adopt in their industry roles. In adopting this approach, students achieve a balance between the theoretical and practical development necessary to contribute to industry-leading organisations.

Designed in ongoing consultation with a multitude of stakeholders, including industry-leading multi-national organisations, start-ups and SMEs, and consultancy agencies, the programme remains cognizant of the rate of development within marketing and strives to provide students with the most up-to-date content via the multitude of business databases available through the University library. Additionally, inclusion of an active industry participation element in the programme ensures graduates are equipped to enter the jobs market with knowledge and assurance of the relevant skills required by industry. In terms of assessment, the programme incorporates a blend of applied projects as well as traditional examinations. This flexible approach will also enable students to augment their current industry roles through adoption of the project briefs to their current positions.

Appreciating the target audience of the Springboard programme, where some are new to Third Level education or have not been in education for a number of years and are in the process of changing careers, TU Dublin has several academic and personal supports for students to ensure valuable lifelong skills are also developed and refined during this programme.

Competitively priced when compared with other Digital Marketing skills courses at all levels, graduates of this course will be given the knowledge to develop, implement, manage and evaluate a cutting-edge digital marketing strategy within contemporary industry.

Delivery Location

TU - Dublin Tallaght,
Tallaght
Dublin 24.

Delivery Notes

Blended Delivery

Admissions Contact Details
Contact Person

Lifelong Learning

Address

Department of Lifelong Learning,
TU - Dublin Tallaght,
Dublin 24.
D24 FKT9

Phone

01-4042531 or 01-4042543

Email

Springboard.tallaght@TUDublin.ie

RPL Information

Recognition of Prior Learning at TU Dublin Tallaght. The RPL process will enable Springboard participants to build on their existing skills and competence. The University is aware that many Springboard applicants will have a range of knowledge skills and competence that they have developed through their life and work experience and that are not necessarily accredited. TU Dublin Tallaght has an RPL process in place that recognises both the accredited and experiential learning of an individual. TU Dublin Tallaght will work with Springboard participants to identify their existing skills and competence and to award them credit for their learning however it has been acquired. This will ensure that Springboard participants will have the opportunity to gain credit for both their accredited ad experiential learning and can tailor their programme to complement existing skills and knowledge and to develop new skills to support future years

Application Procedures

In order to process your application we require copies of the following:
Identification (Passport/Driving License)
All Transcripts/Awards, Curriculum Vitae, Proof of employment/Social Welfare benefit/Returner/Self-Employed and any documentation that you may consider relevant in supporting your application.
Proof of competency in English, if you have completed a course in English this will be sufficient, please see attached link https://www.it-tallaght.ie/contentFiles/Documents/life_long_learning/Competence_in_English_List_New_12.pdf
Transcripts/Awards (If your qualification is from a country other than Ireland: please click the attached link and request a letter of recognition from the National Qualifications Authority of Ireland (NQA) and return to me with a copy of your original transcript