Certificate in Digital Marketing (Certificate in Digital Marketing Spring Intake CAMPUS / CLASSROOM only)

Cork Institute of Technology (CR_BDMRK_8 (2))
Key Programme Details
Award

Certificate in Digital Marketing

NFQ Level

8 About NFQ

Delivery Method

Classroom - Evening

Mode

Part Time

ECTS Credits

20

Department

Marketing & International Business

General Information
Contact

Zahid Aslam

Email

zahid.aslam@cit.ie

Phone

0214335939

Address

Cork Institute of Technology
Dept Of Marketing & International Business
Rossa Avenue
Bishopstown
Cork
Ireland

Role

Programme Director

Important Dates
Application Deadline

10/12/2019

Start Date

25/01/2020

End Date

29/05/2020

About this Course

APPLICATIONS FOR THIS COURSE WILL CLOSE ON THE DATE SHOWN ABOVE OR WHENEVER WE HAVE SUFFICIENT APPLICANTS TO FILL ALL PLACES.

This programme is an intensive and hands-on part-time course providing a solid practical knowledge of Digital Marketing, delivered from CIT's Bishopstown Campus.

With a learn-by-doing ethos and a focus on developing skills and knowledge, we help attendees become proficient Digital Marketers.

This course is designed both for those looking for employment and those in full-time employment. It has been running for 5 years, with two intakes per academic year. During that time we are proud to have had over 400 attendees graduate.

The course is available to study both from CIT's Bishopstown campus or online. If you wish to study from the Bishopstown campus please apply from this page. However if you would like to apply for the online course please go to page https://springboardcourses.ie/details/7431

Objectives

The programme has been developed to ensure that participants are developing sustainable skills and knowledge that underpin digital marketing. Specifically, the programme aims to:

- develop knowledge of digital marketing tools and technologies in the context of the strategic direction of a business.
- integrate traditional marketing principles into marketing activity in online and mobile environments.
- apply practical skills to web design to ensure optimised web/mobile platforms using SEO and content management strategies

Entry Requirements

Applicants require a level 7 or level 8 degree or equivalent Professional Work Experience, and proficiency in the English Language.

Professional Work Experience typically requires a minimum of 5 years in a marketing or business-related professional role. However other factors may also be considered, including:
a) volunteer experience (in a marketing or business role)
b) running a part-time or 'hobby business'
c) professional courses completed since Leaving Cert

Long Description

This programme is an intensive part-time course providing a solid practical knowledge of Digital Marketing.

With a learn-by-doing ethos and a focus on developing skills and knowledge, we help attendees become proficient Digital Marketers.

This course is designed both for those looking for employment and those in wanting to move further and faster in their careers.

The course is available to study both from CIT's Bishopstown campus or online. If you wish to study from the Bishopstown campus please apply from this page. However if you would like to apply for the online course please go to page https://springboardcourses.ie/details/7431

ETHOS
Over the last 5 years, the two most common pieces of post-course feedback we receive are that participants can't believe how much work they have done, nor how much they have learned. Both comments are largely due to our "Authentic Assessment" strategy, whereby at least 80% of assessment is designed to mimic projects encountered in a Digital Marketing workplace.

Whether building a website for themselves or helping small businesses to grow, out attendees are highly motivated and push themselves hard to learn more.

Much of our on-campus courses are taught in computer labs. Workshops, in-class exercises and guest lectures all contribute to a fun and varied learning experience.

ATTENDEES
While each attendee is different, they typically fall into 4 categories:
- Existing marketers looking to improve their digital marketing know-how and develop a more strategic view
- People looking to forge a brand-new career in digital marketing.
- Small business owners wanting to grow their businesses
- People in roles a related to marketing, e.g. sales, graphic design, photography and videography.

SKILLS
Hard skills and knowledge domains developed include use of Digital Advertising, Search Engine Optimization, Website Data Analytics, WordPress and all major Social Media platforms.
Soft skills include developing story-telling abilities, strategic thinking, group co-ordination, remote working, report-writing and presentation skills.

TIME COMMITMENT
Attendees are committing to 6 hours per week of online class-based delivery and between 6 and 12 hours of work on assignments and out-of-class exercises.
Please note that, although this course is aimed at people in full-time employment, it is both intensive and time-consuming. Together we will cover a lot of material and develop new competencies during a short and intense period.

PROGRESSION
Attendees who study on this level 8 course have a clear progression path as they can bring their 20 credits earned onto the Masters of Digital Marketing Strategy. Many of our Masters attendees initially enrolled for this 15-week course but found it so engaging and useful they decided to continue.

Why Choose This Course

This short programme consists of four modules (5 credits each) which will run over one semester. The Certificate in Digital Marketing is a 15 week part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

The industry focus of the programme coupled with the applied nature of teaching provides a practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.

The programme is structured to ensure that participant’s time is used wisely and entails a wide variety of speakers drawn from the business world. An innovative blend of lectures, seminars, workshops and labs is used to ensure that the programme is relevant, engaging and enjoyable

Career Opportunities

There are significant and ongoing shortages of skills professionals in the marketing space who are comfortable with the various aspects of digital marketing. Areas of employment from past graduates have included:
+ Website management
+ Social Media Management
+ Digital Advertising
+ Support / Account Management with companies such as Google and Facebook
+ Email Marketing
+ Content Marketing and Digital PR
+ Combined Traditional / Digital Marketing roles

Timetable Info

On-campus Classes - Tuesday 6:30 pm to 9:30pm with 4 Saturdays from 9am-5pm (Dates To Be Confirmed)

Delivery Location

On-campus - Bishopstown Campus
Please note this course is also available via online delivery. If you would like to apply for the online only delivery mode please see https://springboardcourses.ie/details/7431

Delivery Notes

Participants can study either online or on-campus. They cannot mix online and on-campus classes.

Application Procedures

THIS COURSE WILL OPEN FOR NEW APPLICATIONS ON WEDS 4TH DECEMBER 2019

When applying please make sure you attach the following to your application:

1) TRANSCRIPT - a transcript from your level 7 or level 8 degree will show each individual subject you studies while at university / college, and the grade achieved. A 'Parchment' is not an acceptable substitute. Most colleges can email out a copy of a transcript.

2) CV - This should show all educational and professional achievements. If you are applying on the basis of your Work Experience rather than a degree, a detailed CV is needed

3) LETTER OF MOTIVATION - a brief letter explaining why you wish to do the course, what you hope to achieve and confirming whether you wish to study online or on campus

4) PROOF OF ENGLISH LANGUAGE PROFICIENCY - Non Native English Speakers who have not been working / studying in an English speaking country for at least 5 years must provide IELTS test scores. The average score must be at least 6.5 and no individual score may be below 6.0.

5) SCAN OF PASSPORT / BIRTH CERTIFICATE

6) GNIB CARD (IF AVAILABLE)

7) PROOF OF EMPLOYMENT STATUS (see below)

8) PROOF OF RESIDENCY / NATIONALITY (for people who do not hold an EU /EEA / Swiss passport or were not born in one of these countries - see below)

The Springboard website requires all files to be COMPRESSED INTO ONE ZIP FILE and attached with the application.

Please make sure ALL DOCUMENTS ARE ATTACHED before applying. Any missing document will lead to a delay in processing your application.
________________________

EMPLOYMENT STATUS
a) If unemployed, please include supporting documentation that you are currently in receipt of a Department of Employment Affairs & Social Protection payment outlined below, or that you are signing for Social Insurance Contribution Credits. This supporting documentation should be in the form of a receipt of payment or a letter from the Department of Employment Affairs & Social Protection
• Jobseekers Benefit
• Jobseekers Allowance
• One Parent Family
• Disability Allowance
• Qualified Adults of Working Age
• Carers Allowance
• Farm Assist/Fish Assist
• Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension
• Blind Pension
• Deserted Wives Allowance

b) If you are Employed/Self Employed, please include a copy of your most recent P60, payslip, other relevant revenue documentation or a letter from your current employer, to confirm employment.

c) If you are a Returner, please include a declaration to attest to your employment status must be sworn before a Commissioner of Oaths. The form is available from https://springboardcourses.ie/pdfs/Declaration%20for%20Returners%20(V2%202018).pdf

RESIDENCY / NATIONALITY STATUS
• Applies only to people who do not have an EU / EEA / Swiss passport or were not born in one of these countries. If you were born in the EU / EEA / Switzerland and also have an EU / EEA / Swiss passport please disregard this section.
• Applicants who are normally resident in Ireland should also meet the nationality and EU residency rules. These can be viewed from the FAQ page on this website
• Applicants must have been ordinarily resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to the programme.
Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration.

Examples of Documents acceptable for evidence of having lived in an EU country:

• Original letter from a place of work – dated, stamped and signed by an official there. Dates from and to clearly indicated.
• P60 from 3 of the last 5 years
• A sworn Affidavit from a solicitor in Ireland confirming residency in Ireland for specific dates (from and to). Your name and passport number to be noted. Dated and stamped by solicitor’s office.
Note: Please do not submit bank statements, or bills.

Media
Digital Marketing Assessment Video

Learn how we work with real companies


Programme Outline

An outline of the academic content of the programme. Includes links to more detail about each of the four modules.

https://courses.cit.ie/index.cfm/page/course/courseId/1685