Certificate in Digitalisation for SMEs (Digital Media and Marketing)

Galway-Mayo Institute of Technology (610)
Key Programme Details
Award

Special Purpose Award

NFQ Level

Level 6 About NFQ

Delivery Method

Blended

Mode

Part Time

ECTS Credits

40

Department

GMIT Mayo

General Information
Contact

Sharon Boyle

Email

sharon.boyle@gmit.ie

Phone

0949043104

Address

Lifelong Learning
GMIT Mayo Campus
Old Westport Road
Castlebar
Co Mayo
Ireland
F23 X853

Role

Programme coordinator

Important Dates
Application Deadline

25/01/2021

Start Date

25/01/2021

End Date

17/12/2021

About this Course

This certificate in Digital Media technologies and Marketing for small businesses is a year-long course starting in January 2021. It is delivered through blended learning, with practical, hands-on guidance once a month on the GMIT Mayo Campus in Castlebar.

It focuses on using digital technology and digital methods to enhance how small businesses operate. It includes entry-level business IT applications, digital media skills and digital marketing with social media skills. There is also a work experience element, for those not working in small businesses.

The overall aim of this programme is to develop the individual participant's digital and marketing skills to enable the conversion of an existing business or new business (idea) into a digital business entity.
This programme matches the demand identified in the Future Jobs report 2019 for initiatives which encourage enterprises to exploit technology and business process improvements to increase productivity (Future jobs 2019, 2019:6).

Given the entry level skill stage of this programme, the development of fundamental transversal skills related to job readiness are also an objective of this programme development.

Blended:
This course will be delivered via blended delivery with access to information online. The course will be delivered as follows:
100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%). On-campus attendance and lecture delivery will demand 16 hours per month (equivalent to 2 working days) over a 9-month period. This mode of delivery is consistent with needs as outlined in consultation with industry and learners. Face to face learning will take place in a computer laboratory with the lecturing team.
Upon completion of the programme, participants will:
Have specialised knowledge of the digital and marketing fundamentals required to get a business online.
Be able to create and edit digital content including image, video & blog.
Be able to build and manage an online community around a business.
Be able to establish and maintain an online presence for a business.
Develop personal digital and transversal skills.

Entry Requirements

Minimum entry requirement is Grade O6/H7 or better in five Leaving Certificate subjects including English or Irish and Mathematics and a minimum of 160 points, or equivalent.
Alternatively, a Foundation Certificate of any QQI FET Level 5 or 6 award will be recognised as meeting the minimum entry requirement. Consideration will be given to mature students (23 years of age or over) that lack the minimum entry requirements. These may be called for interview.
Recognition of Prior Learning can be used in accordance with GMIT’s policy.

Long Description

The overall aim of this programme is to develop the individual participants digital and marketing skills to enable the conversion of an existing business or new business (idea) into a digital business entity.
This programme matches the demand identified in the Future Jobs report 2019 for initiatives which encourage enterprises to exploit technology and business process improvements to increase productivity (Future jobs 2019, 2019:6).

Given the entry level skill stage of this programme, the development of fundamental transversal skills related to job readiness are also an objective of this programme development.

Blended:
This course will be delivered via blended delivery with access to information online. The course will be delivered as follows:
100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%). On-campus attendance and lecture delivery will demand 16 hours per month (equivalent to 2 working days) over a 9-month period. This mode of delivery is consistent with needs as outlined in consultation with industry and learners. Face to face learning will take place in a computer laboratory with the lecturing team.
Upon completion of the programme, participants will:
Have specialised knowledge of the digital and marketing fundamentals required to get a business online.
Be able to create and edit digital content including image, video & blog.
Be able to build and manage an online community around a business.
Be able to establish and maintain an online presence for a business.
Develop personal digital and transversal skills.

Timetable Info

This course will be delivered through blended delivery with access to information online. The course will be delivered as follows: 100% blended (mix of classroom/computer lab (12.5%) and e-learning (87.5%).

Delivery Location

Blended delivery

Delivery Notes

Blended

Admissions Contact Details
Contact Person

Paula Barrett

Address

Graduate Studies & Professoinal Development
GMIT Mayo Campus
Old Westport Rd.,
Castlebar,
Co. Mayo
F23X853

Phone

0949025700

Email

springboard@gmit.ie

Application Procedures

NOTE: The course is now closed for applications. GMIT has applied for it to be funded again in 2021.. If the application is successful the course will reopen for application on www.springboardcourses.ie in May/ June.