L6 Certificate in Social Media Marketing (L6 Certificate in Social Media Marketing)

Institute of Technology, Sligo (SG_BSOCI_S06)
Key Programme Details
Award

Certificate

NFQ Level

Level 6 About NFQ

Delivery Method

Online

Mode

Part Time

ECTS Credits

30

Department

Business & Social Sciences

General Information
Contact

Jean Gilligan

Email

gilligan.jean@itsligo.ie

Phone

071 9305835

Address

IT Sligo
Ash lane
Sligo

Role

Online & Springboard Project Coordinator

Important Dates
Application Deadline

31/10/2020

Start Date

18/01/2021

End Date

28/05/2021

About this Course

This part-time online program aims to equip you with the practical skills to research, plan, create, publish and analyse social media content that will engage with your customer and help you to stand out on social media. This includes familiarising you with social media software used by marketing professionals to identify and target custom market segments. You will have the opportunity to explore multiple social media tools and techniques used by marketing executives to manage and measure the influence and success of your own social media campaigns.
Graduates should have the ability to:
1. Use contemporary social media marketing tools and platforms to achieve business objectives
2. Learn practical tactics to ensure success in social media marketing using engaging and interesting content.
3. Integrate online marketing and social media with existing marketing activities in marketing plans
4. Apply digital tools and platforms to create and measure the effectiveness of promotional campaigns.

Springboard participants also complete a module on Personal Effectiveness and Employability, which has been designed to complement this programme aiding participants to up skill personally and academically to progress their careers.

Objectives

The programme development team has ongoing consultation with local industry as part of their programme and module development. In particular, through the coordination of work placement for undergraduate marketing students in IT Sligo, it has become apparent that many SMEs lack digital marketing and social media marketing skills. This programme has been designed to bridge this gap and skills need.

Entry Requirements

Institute Policies and Procedures are in place to allow access to a full range of learners. Students on this programme are allowed access by completing the Leaving Certificate or equivalent including English or Irish.

Applicants who do not meet these criteria, but have the willingness to address them will be considered. Candidate interviews and/or entrance exams may be used to assess suitability for the programme. Non standard (including disability) and mature applicants are catered for through the RPL/REPL process.

Applicants should possess a basic level of digital literacy. You would be expected to be comfortable in working with Windows (or similar, e.g. MacOS) and Microsoft Office (or similar, e.g. OpenOffice), the latter to an introductory standard such as described by ECDL Base modules.

Long Description

This part-time online program aims to equip you with the practical skills to research, plan, create, publish and analyse social media content that will engage with your customer and help you to stand out on social media. This includes familiarising you with social media software used by marketing professionals to identify and target custom market segments. You will have the opportunity to explore multiple social media tools and techniques used by marketing executives to manage and measure the influence and success of your own social media campaigns.
Graduates should have the ability to:
1. Use contemporary social media marketing tools and platforms to achieve business objectives
2. Learn practical tactics to ensure success in social media marketing using engaging and interesting content.
3. Integrate online marketing and social media with existing marketing activities in marketing plans
4. Apply digital tools and platforms to create and measure the effectiveness of promotional campaigns.

Why Choose This Course

The practical nature of the modules allow the participants to use industry specific platforms and tools. The Internet Advisory Board (2019) identified the top 5 channels for investment by companies in digital marketing – 49% will invest more in Social Media, 28% in Content Marketing, 25% in Search, 24% in Digital Video and 24% in Online Display. All of these areas will be addressed within this programme plus the ability to monitor the results using analytics. Ireland has had the fastest-growing digital advertising market in Europe in recent years (over 55% of all money spent on advertising in Ireland is spent on digital and this figure is rising each year).

IT Sligo Springboard participants can avail of the services of the Careers office and the IT Careers Portal. The Careers officer provides guidance to students regarding their programme of study and career options. A virtual and campus based career fair occurs annually and students have access to employers and their current requirements. Students can attend live events where they can visit live interactive sessions with employers.
Students also have access to a postgraduate fair, which also occurs annually on campus. As part of this event, students will have an opportunity to attend CV Clinics and have their CV professionally checked by HR professionals. They can also attend seminars and lectures relating to career development, identifying target employers, how to connect with employers, collaborate effectively in groups and in identifying and applying on the job soft skills.
Students participate on a 'Personal effectiveness and employability' programme which is designed to enhance participants job readiness training. This is a 10 credit module and it has been designed to enhance the skills needed for effective engagement in the work place.
Online students also have access to “Studiosity” which delivers feedback from highly accredited subject specialists who are continually evaluated in order to maintain education and integrity standards. This feedback is conveyed via two modes, ‘Connect Live’ and ‘Writing Feedback’.
Connect Live offers assistance in real-time. Through this service, the student enters an interactive classroom and works with a subject specialist via chat, collaborative whiteboard, and file sharing.
Writing Feedback allows students to upload a specific file for more in-depth consideration. Through this service, students receive constructive feedback in less than 24 hours. Observations are a spotlight, showing students where they might focus attention and add more thought.
Writing Feedback is constructive, supportive feedback on academic writing, designed to help improve students writing skills. Studiosity is not a proof-reading service and doesn't change anything students have written. Neither does it provide advice on subject-related content. The feedback is only on academic writing, with a focus on spelling & grammar, structure, choice of language and referencing. IT Sligo will have complete transparency over every student interaction, including student transcripts.

IT Sligo also helps students get ahead in the world of work with an industry placement. Thanks to our close contacts and research collaborations with many companies and major employers, we can offer a wide variety of opportunities in destinations across the region and beyond.

Career Opportunities

An online survey was distributed by email to a network of SMEs across Donegal, Leitrim, Mayo and Sligo in 2018 by the programme development team. A total of 72 responses were collected and the data indicates:
• 50 percent of respondents were interested in a social media marketing part-time course for themselves or for one of their employees.
• 37.5 percent of respondents were interested in an online selling skills part-time course for themselves or for one of their employees.
• 46 percent of respondents are interested in a marketing communication technique part-time course for themselves or for one of their employees.
• almost 85% percent of respondents have between one and three employees who might enrol on such courses in IT Sligo.
• Respondents clearly indicated a preference for online/blended delivery (over 90 percent).
• Only 13 percent of participants responded they would be prepared to pay more than €350 for such a course.
• 44 respondents gave their contact details and permission to contact them with details of upcoming part-time courses.

Timetable Info

To be confirmed

Delivery Location

Lectures are delivered live online and recorded so that participants can listen to them at a time that suits them.

Delivery Notes

Online

Admissions Contact Details
Contact Person

Jean Gilligan

Address

IT Sligo
Ash lane
Sligo

Phone

071 9305835

Email

springboardadmissions@itsligo.ie

RPL Information

Applicants must indicate on their Springboard application if they wish to be considered for RPL.

Application Procedures

All applicants hoping to avail of Springboard funding must apply directly through the Springboard platform www.springboardcourses.ie

Media
IT Sligo Online student experiences

Listen to some of IT Sligo's current and past online students talking about their experiences studying online.

https://www.itsligo.ie/success-stories/