Marketing Management (Specialist Diploma) (Blended Learning) (September 2020)

University of Limerick (21SDMKMNTPA)
Key Programme Details
Award

Minor

NFQ Level

Level 9 About NFQ

Delivery Method

Online, Blended

Mode

Part Time

ECTS Credits

36

Department

Management Development Unit

General Information
Contact

Ask to speak to a Springboard+ coordinator

Email

springboard@ul.ie

Phone

061-202605 or 061-234379

Address

Graduate & Professional Studies
Enterprise Research Centre
University of Limerick
Castletroy Limerick
V94 T9PX

Role

Springboard+ Coordinator

Important Dates
Application Deadline

23/07/2020

Start Date

31/08/2020

End Date

17/05/2021

About this Course

Applications for this course are closed since 23rd July. We are unable to accept any late applications for this course. Any applications received before the closing date will be contacted in the coming weeks with an update.

The Specialist Diploma in Marketing Management is a skills-based programme designed for those who wish to deepen their understanding of fundamental marketing competencies and learn advanced techniques, while building upon skills and knowledge in the area of management.

The primary differential of this Specialist Diploma in comparison to other Marketing Management offerings is the flexible and blended learning delivery methods. These methods facilitate a greater level of access to the programme for potential participants who have strong work or life commitments. This blended learning format consists of interactive workshops and self-directed study to empower learners by developing their individual strengths, expanding their practical skills and offering the latest best-practice techniques.

In addition, modular assignments will ask students to partake in experiential learning by conducting market research and creating strategic marketing and sales management plans. Provision of such experiential learning to students can greatly enhance their chances of success in securing employment (EGFSN Guidance for HE providers on current & future skills needs of enterprise, 2017-2022).

Given the current environment the first semester of this course is planned to be delivered fully online. In line with the Universities strategy on dealing with the ever evolving COVID19 situation, this will be reviewed for semester 2 and may likely be delivered in a part-time blended format at this point.

For updates on the impact of COVID19 on delivery please keep an on this section of the University of Limerick website:
https://www.ul.ie/covid-home

Please note we will need to correspond with you by email throughout the application process. For this reason, we ask that you regularly check your email and spam folders.



Objectives

On successful completion of this programme, students have gained a robust combination of practical marketing skills while developing managerial capabilities thus facilitating successful career outcomes. Students will understand the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing. They will have explored approaches to relationship management, including CRM. Students will have developed strong marketing skills through an approach to marketing viewed as interaction, relationships and networks. Students are enabled to learn new enterprise-relevant skills and to progress to sustainable employment.

In addition to this and in line with the other offerings of the Management Development Unit (MDU), students will be guided through the fundamentals of managerial practice with specific relation to marketing practice.

Entry Requirements

Level 8 qualification in any discipline. Preference will be given to candidates with a second-class honours degree or higher.

In conjunction with the RPL policy of the University this Specialist Diploma will consider previous experience as means of application through an ethical and transparent RPL process. Applicants will be required to undertake an interview and satisfy the course admission team that they have the ability to complete and benefit from this course. Each application is considered on an individual basis and is assessed by the Selection Panel for the programme.

Educational qualifications, work and life experience, motivation, specific skills gaps which can only be addressed by upskilling individuals who have previous substantial work experience in the sector and overall potential to be successful on the programme are considered and evaluated by means of an interview.

Long Description

The Specialist Diploma in Marketing Management offers a robust combination of practical marketing skills while developing managerial capabilities thus facilitating successful career outcomes for students. Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing. This programme facilitates exploration into approaches to relationship management, including CRM.

Students will develop strong marketing skills through an approach to marketing viewed as interaction, relationships and networks. In addition to this and in line with the other offerings of the Management Development Unit (MDU), students will be guided through the fundamentals of managerial practice with specific relation to marketing practice.
Students are enabled to learn new enterprise-relevant skills and to progress to sustainable employment

MODULES:

MK5152 - Marketing Principles: Introduction to basic principles of marketing & the role of marketing within the organisation
MK5142 - Consumer Behaviour: The philosophy and function of marketing
MK5132 - Market Research & Intelligence: Development of applied research skills which are fundamental to marketing management activities
MK5141 - Marketing Management(In-Company Project): The increasing value of relationship management & the role of managerial practice within it
MK5131 - Marketing Communications in a Digital Age: Application of marketing techniques in context & applying principles to an organisational problem
MK5151 – Understanding Market Relationships: Communications, Marketing & Cultural strategy, digital communications & semiotics
CA4003 Career Development: An optional module for those students who wish to pursue this professional development workshop. Which prepare learners with CV and career coaching, develop a LinkedIn/online presence, physical presentation and interviews skills.
IE2011 Industry Learning Project: Optional module for unemployed students who require a placement in the area of course study.

Timetable Info

Given the current environment the first semester of this course is planned to be delivered fully online. In line with the Universities strategy on dealing with the ever evolving COVID19 situation, this will be reviewed for semester 2 and may likely be delivered in a part-time blended format at this point.

For updates on the impact of COVID19 on delivery please regularly consult this section of the University of Limerick website:
https://www.ul.ie/covid-home

Delivery Notes

blended

Admissions Contact Details
Contact Person

Ask to speak to a Springboard+ coordinator

Address

Graduate & Professional Studies,
Enterprise Research Centre,
University of Limerick.
Castletroy Limerick
V94 T9PX

Phone

061-202605 or 061-234379

Email

springboard@ul.ie

RPL Information

The University of Limerick operates a policy for the Recognition of Prior Learning, both formal and informal/experiential learning. Informal and experiential learning includes non-accredited personal and professional education; work based training and relevant life/work experiences. This learning is assessed initially for entry on to particular courses of study but may additionally lead to academic credits and exemptions from subjects on the intended course of study. Applications for RPL are dealt with on an individual basis, facilitated by representatives from the relevant academic departments and Registrar's office at the University of Limerick. RPL for Springboard+ 2020 will be managed by Graduate and Professional Studies as part of the application process. Graduate & Professional Studies provides support and assistance to guide the learner through their RPL application and in compiling their portfolio. The process is student centric, with consideration made on a case-by-case basis, through submitted documentation and communication with the application team and course director. The operation of the RPL policy has been applied successfully to previous cohorts. Academic and professional qualifications, work and life experience are important considerations in assessment, but motivation and overall potential for the selected course has been a major factor in evaluating applicants.

Application Procedures

APPLICATION TO A SPRINGBOARD+ COURSE WITH THE UNIVERSITY OF LIMERICK IS A 2 STEP PROCESS.

Step 1 is to submit your application on the Springboard+ website, you will then be sent a link via email to apply to the University of Limerick (UL) directly (this will be step 2).
You must provide all documents requested on this email which must be uploaded with your application on the UL site. It is only when we receive ALL requested documents that your application is considered complete.

Note : It may take a few days after your application is updated to 'Pending' on the Springboard+ website for us to send you the link to apply to UL (step 2).

Please note we will need to correspond with you by email throughout the application process. For this reason, we ask that you regularly check your email and spam folders.

Required Documents for UL application:
Delays in receiving these documents will affect the progress of your application.
- Photo or Scanned original copy of your transcripts for all years of study. (Graduates of UL need only provide us with their Student ID number.)
- Photo or Scanned copy of passport to verify ID and full legal name.
- Digital quality head and shoulders photograph.
- A copy of your most recent CV, please note that by providing this document you are agreeing that we may send it to members of industry if you require assistance when searching for an Industry Learning Placement (ILE) or project work (applies to some courses only).
- Applicants who do not have English as their first language may satisfy English Language
requirements:
• If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate



FEES - EMPLOYED APPLICANTS ONLY
All employed participants must pay a contribution of the course cost directly to the provider for all level 7-9 courses. The onus is on the participant to arrange payment of this fee. The HEA will fund the remainder of the cost directly to the provider.

Employed participants will be required to make a 10% course contribution of €300 directly to the University of Limerick.

Springboard+ will pay all fees for unemployed and returner participants.

Course Acceptance
Should an offer be made, in order to accept a course offer employed participants must pay a non-refundable acceptance fee of €250 to the University of Limerick. This €250 will be deducted from the contribution of €300 outlined above. Once the €250 acceptance has been paid then the remaining course fee (€50) is payable before the start of semester 2 and is due by 15th January 2021

In order to avail of Springboard+ funding you must provide written proof as outlined below:
NOTE: If your employment status changes during the application process it is your responsibility to inform a Springboard+ coordinator at UL and to provide proof of new status.

Unemployed
Written proof from the Department of Employment and Social Protection (DEASP) that you are in receipt of an eligible payment (see Springboard+ site).

Returners
Swear a declaration before a Commissioner for Oaths attesting to your status and provide written proof.

Employed/Self Employed
Provide a copy of most recent P60 or other relevant revenue documentation or a letter from their current employer to confirm employment or self-employment.

Formerly Self-Employed
Provide a letter/statement from Revenue stating that the applicant is no longer trading or a similar letter from the applicants (former) accountant should be sufficient. Swear a declaration, witnessed by a Commissioner of Oaths, stating that the applicant is no longer self-employed.

To be eligible for Springboard+ funding applicants must be resident in the state.

Please note you may be required to verify your Nationality and Residency status.

For Returners and Employed/Self-Employed applicants, the following rules apply :
- must be ordinarily resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to the programme.
** Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4.
Any period of residency in the state before this date will not be taken into consideration ( ie you must hold Stamp 4 for three of the five years preceding)