Higher Diploma in Science in Digital Marketing (September 2020)

Dublin Business School (BHD08DMK_1F09)
Key Programme Details
Award

QQI Level 8 Higher Diploma in Science in Digital Marketing

NFQ Level

Level 8 About NFQ

Delivery Method

Classroom

ECTS Credits

60

General Information
Contact

Springboard+ Admissions Department

Email

hci@dbs.ie

Phone

014177500

Address

Dublin Business School
13/14 Aungier Street
Dublin 2

Important Dates
Application Deadline

28/09/2020

Start Date

28/09/2020

End Date

31/05/2021

About this Course

Dublin Business School (DBS) in conjunction with Springboard+ has developed an intensive one-year Full-Time Level 8 conversion award for a Higher Diploma in Science in Digital Marketing.

The Higher Diploma in Science in Digital Marketing is an industry focused conversion course for graduates from a non-cognate discipline who wish to upskill in this area. As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

Modules on the Higher Diploma in Science in Digital Marketing include:

Digital Marketing Management

Digital Content & Storytelling

Digital Marketing Communications

Digital Marketing Technologies & Tools

E-Commerce & Marketing Financials

Digital Marketing Analytics & Metrics

Digital Portfolio

Objectives

Programme Aims & Objectives

The specific programme objectives are to:

Enable learners to develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisations e-commerce programme.

Provide l the tools to explore web analytics and understand campaign metrics.

Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

Entry Requirements

To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.
All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.

Recognition of Prior Learning
Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Career Opportunities

With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

Timetable Info

The Full-time Higher Diploma in Science in Digital Marketing will run over one academic year from Monday to Friday. Calendars for this programme will be available in due course. Please note day time attendance is required on this programme.

Delivery Location

Dublin Business School
13/14 Aungier Street
Dublin 2

Delivery Notes

Campus/Classroom

Admissions Contact Details
Contact Person

Springboard + Admission Office

Address

Dublin Business School
13/14 Aungier Street
Dublin 2

Phone

014177500

Email

hci@dbs.ie

RPL Information

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

Media
DBS Springboard+ HCI Pillar 1 Programmes

For more information on these Springboard programmes please visit our website below

https://www.dbs.ie/course/hci/higher-diploma-in-science-in-digital-marketing-full-time