Post Graduate Diploma
Level 9 About NFQ
Online, Classroom, Blended
John MernaghEmail Phone
This programme is a level 9 part -time Post Graduate Diploma in Business in Cultural Event Management that provides lifelong learning opportunities for upskilling and reskilling employees and graduates seeking employment opportunities in the cultural and creative industries (CCI), a growth sector of the Irish economy and a sector that has been significantly impacted by COVID19.
The Diploma provides an opportunity for practitioners in the Cultural and Creative sector to hone and develop their business, event management and digital marketing skills, - areas of critical importance in developing cultural and creative programming and will equips learners with the necessary business competencies to negotiate the complex world of events and arts management.
A number of key objectives have been identified including:
1. the facilitation of learners in the development of their business acumen with a focus on the development of sustainable cultural and creative projects
2. the critical engagement with emerging digital technology and digital marketing trends and developments that impact on the cultural sector.
3. the development of a cultural entrepreneurial mind set
In addition, graduates will acquire key transferable skills, such as event planning and organisation, critical analysis, digital marketing capability, team working, financial know how and business acumen that can be applied in the Creative and cultural sector and elsewhere.
In pursuing these objectives, learners will be working with academics and practitioners that have significant research and practical experience of the Creative and Cultural Sector and the teaching, learning and assessment strategies will incorporate relevant and up to date case studies and scenarios.
An undergraduate qualification with a 2nd class honours at higher degree level. Applicants who do not meet this criteria may be considered provided they can demonstrate honours degree equivalence verified through IADT's RPL.
This programme is a level 9 part -time Post Graduate Diploma in Business in Cultural Event Management that provides lifelong learning opportunities for upskilling and reskilling employees and graduates seeking employment opportunities in the cultural and creative industries (CCI), a growth sector of the Irish economy.
This Post Graduate Diploma in Business in Cultural Event Management meets an identified skills deficit in the creative industries, a growth sector in the Irish economy, - a sector that employs over 77,000 in Ireland with further growth and employment opportunities projected.
On this programme learners will learn to think critically about events in the light of cultural, social, community and ethical business issues. The programme introduces learners to cultural policy, nationally and internationally and provides contextual background to understand the nature of the Creative and Cultural Industries. The programme critically evaluates how business (finance, marketing, hr and management) interact in the cultural management context. Learners will know how to evaluate the legal and risk management issues associated with an event and how to develop appropriate response strategies. Digital marketing is an integral part of the programme and learners will become proficient in selecting and using social media as a communications and marketing tool.
The programme opens up a range of opportunities in the private, public and not-for-profit sectors and event management, festival management and production, marketing/ PR and general management positions.
The programme develops graduates with core business knowledge, skills and competence that are specifically geared towards the cultural and creative sector.
Cultural Event Management (15 credits)
The aim of this module is to articulate a theoretical, contextual and practical perspective on cultural events and their management in order that the student may critically identify, appraise and plan for successful cultural events.
- Strategic Management (10 credits)
The aim of this module is to enable the student to develop an approach, attitude to and proficiency in Strategic Management theory and practice in business and / or Cultural Industries. Students will also collaborate effectively in the coproduction of a cultural map in a real world context.
- Cultural Policy (10 credits)
The aim of this module is to allow students to engage critically with the main concepts and issues related to cultural policy, both nationally and internationally.
- Digital marketing, (15 credits)
The aim of the module is to introduce the concepts of digital marketing as they apply to the business/cultural sector. Students will be introduced to the theory, research and best practice in developing effective digital marketing, sponsorship and fundraising strategies.
- Business Management (10 ECTS)
The aim of this module is to introduce students to tools and methodologies to develop the business model for a fledgling cultural event/ entity and to ensure that they can engage with strategy, law, and finance as they research and develop the business case for their cultural event concept.
In addition this course provides the transferable and transversal skills which the National Skills Strategy 2025 deemed as essential skills for the world of work. These skills are of particular relevance to the cultural and creative industries sector providing business acumen and core business skills in short supply in the sector. The CCI sector is a sub sector of the ICT sector.
This practical one -year programme equips students with the necessary business competencies to negotiate the complex world of event and arts management. It provides an in-depth and rounded knowledge of how to successfully manage events, with a focus on the cultural sector.
Graduates from this programme are equipped to take up a range of positions across both the public and private sector - Previous graduates have gone onto employment as:
- Cultural project managers
- Theatre production
- Festival production
- Marketing executives - across different sectors
- Digital Marketers
- Arts Event organisers
This programme will be delivered on Tuesday & Thursday evenings from 6.00 - 9.00pm online.
There will be classes every second Saturday 10 - 4pm with attendance once a month on campus.
Week day classes will be delivered online, however some Saturday classes may be on campus.
IADT Dun Laoghaire
Login to www.springboardcourses.ie and apply online.
1) Complete the online application form filling in all the required fields:
2) Upload copies of your qualifications
3) Upload a copy of your Curriculum Vitae
4) If English is not your first language please supply evidence of English language qualifications that you have completed.
Applications will be reviewed regularly over the summer period. Offers for places will be made on the following dates and places will be allocated on a first come, first served basis:
A) Week commencing 5th July
B) Week commencing 3rd August
C) Week commencing 5th September
Please ensure that all required supporting documentation is uploaded. Interviews may form part of the selection process.