Certificate in Growth Marketing for SMEs

The Marketing Institute of Ireland (TBC)
Key Programme Details
Award

CPD

NFQ Level

Level 6 About NFQ

Delivery Method

Online

Mode

Part Time

Available

Part Time

ECTS Credits

10

Department

College of Business, TU Dublin Aungier Street

General Information
Contact

Cassie Foy

Email

cassie@mii.ie

Phone

01 295 2355

Address

Marketing Institute Ireland
South County Business Park,
Leopardstown, Dublin D18 E659

Role

Marketing Assitant

Important Dates
Application Deadline

30/11/2021

Start Date

26/01/2022

End Date

20/04/2022

About this Course

This Certificate in Growth Marketing for SMEs will provide learners with sought-after data-driven digital growth marketing skills to grow businesses and solve user needs. Participants will learn growth strategies, tactics & tools used by the world's leading growth teams. The purpose of this course is to empower people working in SMEs, Microbusinesses, and solopreneur contexts to gain traction and growth for their business using digital tools and a growth mind-set.

Entry Requirements

Level 5 certificate or equivalent or relevant practical experience as per TU Dublin RPLE policy.

Long Description

Participants will learn to help their business stand-up, start-up and scale-up using a growth marketing approach. The syllabus for this module is designed to enable participants from a non-marketing background to acquire, convert and scale their customer base. Central to scaling their business will be an awareness of how digital technologies can be leveraged in an agile, and cost-effective, way. Participants will be introduced to a large number of cloud software tools, many of which are free SAAS types, which can enable their company to actively pursue a digital transformation journey. Participants will be joined by expert mentors and industry leaders as they complete a growth marketing plan for their enterprise.
The key to the success of this course will be the development of a truly flipped-classroom approach to learning. A strong emphasis will be made on developing practical learning opportunities that participants can bring to their own context of upskilling or reskilling to bring marketing skills to organisations who have a gap in this area.

Timetable Info

Wednesday evening's 6.30pm-9.30pm (TBC)

Delivery Location

Online

Delivery Notes

Students will be required to attend three hours per week over 12 weeks.
Guest lectures will feature across the programme, to bring industry experience.
Course participants will be provided with the following supports:
Induction & Orientation
Student supports
Targeted academic support

Admissions Contact Details
Contact Person

Cassie Foy

Address

The Marketing Institute
South County Business Park
Leopardstown
Dublin 18

Email

cassie@mii.ie