Postgradute Diploma in Science in Digital Marketing and Analytics (September 2021)

Limerick Institute of Technology (HCI21-DMA-L9-60)
Key Programme Details
Award

Postgraduate Diploma in Science in Digital Marketing and Analytics (Level 9, 60 ECTS)

NFQ Level

9 About NFQ

Delivery Method

Blended

Mode

Full Time

ECTS Credits

60

Department

Department of Marketing, Enterprise & Digital Communications

General Information
Contact

Nicola Kelly

Email

Springboard@lit.ie

Phone

+353 61 293094

Address

*** The Department of Flexible Learning & Springboard+ Team in LIT request that all supporting documents be uploaded to your online application. Thank you.***

Important Dates
Application Deadline

30/06/2021

Start Date

13/09/2021

End Date

12/10/2022

About this Course

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.

Digital marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.

The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Entry Requirements

(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
or
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning

1. Proof of Level 8 qualification or approved equivalent
Current CV *must be up to date
Proof of nationality ie. passport
Proof of employment/social welfare/returner status dated within the last month (see below)

2. Recognised Prior Learning (RPL) / Special Case Registrations: Prospective participants who do not meet the educational qualification entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online here and then email Springboard@lit.ie requesting consideration under LIT’s RPL policy. Please state your unique Springboard reference number, name and chosen course.

3. ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of each applicant to ensure their English proficiency meets these requirements. We do not require proof of IELTS however, each applicant must ensure that their English is to above standard and they will be able to participate without any language barrier.

4. EXAMS: Please note that the exams for this course will be a mix of Continuous Assessment and final in house exams. In house exams take place weekdays, during daytime hours i.e. between the hours of 9am and 6pm. TBC closer to exam time.

5. FEES: The overall fee for this programme is €6,500. Applicants in employment will qualify for 90% Springboard+ funding and the 10% fee to be paid will be €650. Please note that this 10% fee is non-refundable and must be paid in full before you commence your programme of study. Applicants on a qualifying DEASP payment will qualify for 100% funding.

This course will be Springboard funded for 21-22 academic year only. Applicants must complete this programme within this academic year. It is not possible to defer your place to the following academic year as we cannot guarantee that this course will run or be funded again. We would also advise you to review Former Springboard+ Participant guidelines, please copy & paste into your browser: https://springboardcourses.ie/pdfs/Guidelines%20on%20applications%20from%20previous%20Springboard%20participants%202019.pdf

LIT Flexible Learning Policies & Procedures are available through below link. Please copy & Paste into your browser:
https://lit.ie/en-ie/study-at-lit/course-information/flexible-learning-professional-courses/policies-and-procedures

Successful Springboard applicants will be required to complete registration via the Springboard portal throughout the academic year to secure funding for their place.***IMPORTANT NOTE: If your employment status changes during the application process this may affect your fees and Springboard funding. It is your responsibility to inform us by email to Springboard@lit.ie and to provide proof of new status***

Long Description

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.

Digital marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.

The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

MODULES
Digital Marketing Strategy: The aim of this module to for learners to explore the digital marketing landscape, through detailed DMS
Social Media and ICT Law: The module will equip the learner with an awareness and understanding of the legal and regulatory background to SM ICT Law
Web Analytics: Students will learn how to use data to drive their marketing activity and measure the effectiveness
Social Media Marketing and Digital Advertising: This practical module explores contemporary issues in digital marketing communications
Managing Search Marketing: This module will provide the learner with the knowledge, competencies and skills to understand understand SM
Digital Technology & Design: The aim of this module is for learners to evaluate the relevant combination of digital channels

What will the time commitment be?
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

Career Opportunities

Career Opportunities abound for this industry supply driven high level qualification. The practicalities of the course, has positioned graduates for advancement within their own workplace just for be newly skilled in this area. New entrants to the workplaces utilising these skills are often sought by any operation seeking digital savvy staff, including start-up entrepreneurs and large-scale corporate clients. The LIT / TUS work fairs and Careers Office can offer significant assistance as well.

Further Study:
The course is Level 9 Post-graduate Diploma, the credits of which can be used in onward applications to other programs within and outside the University. The course does not directly or automatically advance or roll into further qualifications but it is well positioned for students in any further interest they may have in this field.

Timetable Info

This programme will run from September 2021 to October 2022
8 hours per week - evening/online
Lectures will be delivered both in LIT Moylish & online via Moodle
On campus classes will resume once government advice allows such activity. Until that time live online classes will be undertaken each week at an evening time to be determined - usually a Tuesday or Wednesday evening.

As the course is offered as a blended program, attendance at class is expected. These classes will be supported by online material but should not be treated as a substitute.
Online lectures will be recorded and available to watch back.

Delivery Location

This programme will run from September 2021 to October 2022
8 hours per week - evening/online
Lectures will be delivered both in LIT Moylish & online via Moodle

On campus classes will resume once government advice allows such activity. Until that time live online classes will be undertaken each week at an evening time to be determined - usually a Tuesday or Wednesday evening.

As the course is offered as a blended program, attendance at class is expected. These classes are supported by online material but should not be treated as a substitute.
Online lectures will be recorded and available to watch back.

Delivery Notes

This programme will run from September 2021 to October 2022
8 hours per week - evening/online
Lectures will be delivered both in LIT Moylish & online via Moodle
On campus classes will resume once government advice allows such activity. Until that time live online classes will be undertaken each week at an evening time to be determined - usually a Tuesday or Wednesday evening.

As the course is offered as a blended program, attendance at class is expected. These classes will be supported by online material but should not be treated as a substitute.
Online lectures will be recorded and available to watch back.

Admissions Contact Details
Contact Person

Nicola Kelly

Address

*** The Department of Flexible Learning & Springboard+ Team in LIT request that all supporting documents be uploaded to your online application. Thank you.***

Phone

+353 61 293094

Email

Springboard@lit.ie

RPL Information

Recognition of Prior Learning (RPL) may be granted based on relevant experience and training in accordance with LIT's RPL Policy.

Application Procedures

Apply online here at www.springboardcourses.ie. Once you submit your application you will receive an automated acknowledgement email with a unique reference application number. Please quote this reference number when contacting Springboard LIT.

To complete the application process you must upload the following supporting documents:

1. Current CV *must be up to date
2. Proof of existing level 8 educational qualification or equivalent
3. Proof of nationality ie. passport
4. Proof of employment/social welfare/returner status dated within the last month (see below)

Please note that places are LIMITED and only COMPLETE applications can be assessed by the Programme Team. Please apply online here for your programme and ensure ALL Supporting Documents are uploaded to your application. The onus is on each applicant to ensure ALL documents are uploaded. LIT will not pursue applicants for missing documents.

This programme is 90% funded for those in employment. Students who fall into this category must pay a 10% fee of €650 to secure their place on the programme. This 10% fee is non-refundable and must be paid before commencement date.

EMPLOYED APPLICANTS: ONE of the following: A recent payslip / most recent P60 / revenue documentation letter from employer confirming this (amounts may be redacted from financial documents) / letter/email from employer / proof from company website etc. Dated within the last month.

RECENT GRADUATES: Recent graduates with at least level 8 qualification in a relevant subject (2020) are eligible to apply and will be required to pay 10% of the tuition fee. Evidence of date and qualification received will be required as proof of eligibility.

UNEMPLOYED APPLICANTS: Proof of social welfare: Written confirmation from the Department of Employment Social Protection (DEASP) that you are a Social Welfare recipient at the commencement of the course. Name of payment. Receipt from Post Office may suffice. Dated within the last month.

RETURNERS: If you are a returner who has been on home or other caring duties for 9 of the last 12 months OR you are economically dependent on a partner or spouse and have been unemployed for 9 of the last 12 months you must supply a notarized affidavit confirming this. Form download located here: https://springboardcourses.ie/pdfs/Declaration%20for%20Returners%20(2021-22).pdf

FORMERLY SELF-EMPLOYED: Provide a letter/statement from Revenue stating that the applicant is no longer trading or a similar letter from the applicants (former) accountant should be sufficient.

EXAMS: Please note that the exams for this course will be a mix of Continuous Assessment and final in house exams. In house exams take place weekdays, during daytime hours i.e. between the hours of 9am and 6pm. TBC closer to exam time.

FEES: The overall fee for this programme is €6,500. Applicants in employment will qualify for 90% Springboard+ funding and the 10% fee to be paid will be €650. Please note that this 10% fee is non-refundable and must be paid in full before you commence your programme of study. Applicants on a qualifying DEASP payment will qualify for 100% funding.

LIT Flexible Learning Policies & Procedures are available through below link. Please copy & Paste into your browser:
https://lit.ie/en-ie/study-at-lit/course-information/flexible-learning-professional-courses/policies-and-procedures

This course will be Springboard funded for 21-22 academic year only. Applicants must complete this programme within this academic year. It is not possible to defer your place to the following academic year as we cannot guarantee that this course will run or be funded again. We would also advise you to review Former Springboard+ Participant guidelines, please copy & paste into your browser: https://springboardcourses.ie/pdfs/Guidelines%20on%20applications%20from%20previous%20Springboard%20participants%202019.pdf

Successful Springboard applicants will be required to complete registration via the Springboard portal throughout the academic year to secure funding for their place.***IMPORTANT NOTE: If your employment status changes during the application process this may affect your fees and Springboard funding. It is your responsibility to inform us by email to Springboard@lit.ie and to provide proof of new status***